If you’re not clear yet about how marketing agencies can benefit from a CPC data API, this post is for you. Here we will explain everything about this innovating technology and of course we’ll show you the best option available today!
CPC stands for cost-per-click (cost-per-click). It is a measure that tells you how much you pay for each click on a digital advertising campaign. This offers an additional layer to your marketing strategy, which tells you more than just the total cost of the advertising campaign.
CPC advertising is a common method websites use to charge advertisers for the benefit of placing ads on their website. Google Ads (formerly known as Google AdWords) is the most popular tool for this type of marketing, although there are others.
The most obvious way to improve your CPC rate is to offer more relevant ads. This means that the ads you offer are closer to the search terms that users are searching for. Basically, each ad should target a specific search phrase, but your ad groups benefit from targeting related searches.
How can CPC data benefit marketing agencies?
Having this data can benefit you because the meaning of CPC in digital marketing is directly related to the amount of traffic your website receives. Knowing where your advertising budget is going and being intentional with your keyword matches, negative matches and bidding strategy will allow you to fine tune your campaigns until you have them running smoothly.
Also, you can determine the right keywords for your ads and landing pages by conducting quality keyword research. Identifying long-tail keywords and prioritizing local search will account for additional traffic.
Organizing these keywords into groups that can match your company’s offerings will also help you optimize your CPC advertising strategy by creating ad groups that effectively match your products with consumer searches
So you are maybe wondering… how can I do all this work in an easy way? Don’t hesitate! We have the best tool for you that will help you on doing this job with a few clicks: Keyword Suggestion API on Zyla hub
About Keyword Suggestion API
With only two parameters (a keyword and the ubication where you want the data), Keyword Suggestion API will give you all the information you need about that keyword you inserted. Also, it will provide you with the CPC and the search volume of it.
It’s an awesome API for keeping track of the changes that occur on CPC and the searches of the keywords because they vary all the time, so marketing agencies will definitely benefit from the features of Keyword Suggestion API. You can begin with the plan that best suits you, they are all reasonable and you have a variety of options.
It’s important to know that the data you’ll get from with Keyword Suggestion API will lead you to improve the results of your Google Ads campaigns for sure. All keyword data is crucial to raise your SEO strategies and get more and more customers. So we recommend you to go and give Keyword Suggestion API a try!