If you have a blog, then probably one of your biggest objectives is to gain more traffic and engagement so more people read you. Here, we explain to you how email marketing can help you with that.
When we refer to blog traffic we are talking about the number of people who visit a website. Online traffic is measured in visits, sometimes known as “sessions,” and is a typical technique to assess an online business’s ability to attract customers. So, when you have more visits, you have more traffic, which means that your blog is successful.
But how can you increase it? There are a few ways, like promoting your blog on social media or making content that catches people’s attention. Another option is to use email marketing, which is a marketing strategy in which you send emails to your customers to make them remember that you’re still there and invite them to your blog. This creates a relationship between you and your viewers that is almost at a personal level.
To get email marketing to improve your blog traffic, you’ll need to make great content that makes the viewer want to click on them. Here, you have a few ideas:
1. Make the emails scannable: Ensure that the reader can skim through the email in one glance and grasp the concept behind the content without having to read through it.
2. Use mobile-friendly emails: Many individuals nowadays surf the internet and check their personal emails on their cellphones, tablets, iPads, and other portable devices. As a result, you should make sure that all promotional emails you send are mobile-friendly and easy to read on small screen sizes.
3. Use video email marketing: By simply employing a promotional, high-quality, and instructive video clip as the main message, the reading time may be reduced to a few seconds.
4. Send personalized emails: Both existing and new clients will enjoy it if you give them customized emails that are tailored to their specific demands.
To get all of these ideas in your emails, you have to find the perfect tool to do so. We highly recommend using these:
1. Postr
Postr is a free artificial intelligence-powered email marketing service. This enables you to do a more complete and in-depth study on each of your clients, providing you with additional benefits by enabling you to engage with your consumers in a more effective and efficient manner.
It is one of the few email marketing systems that does not limit the number of contacts to which you may send emails. It enables you to share a greater variety of products and items, even if they are free. As a result, you may be assured that no matter what happens, everything will go as planned.
Postr’s AI-powered algorithms can assist you in determining the optimum time to send automated emails. As a result, make certain that the greatest degree of deliverability is met.
2. Moosend
Moosend is a marketing platform that includes email marketing, landing pages, automation, and other connectors.
With its simple, drag-and-drop design tools and low cost, it’s an ideal alternative for bloggers and online company owners. While other email marketing systems are difficult to understand, Moosend provides a simple user interface that anybody can grasp.
You may use this platform to create personalized newsletters, develop your email list, and automate communications. You have the option of creating your own email automation or use one of Moosend’s “recipes,” or pre-built automation templates.
3. Automizy
Automizy claims to assist you boost your email open rate by at least 34%. If you’re new to email marketing, open rate refers to the percentage of your total subscribers who open an email. If, for example, 10 out of 100 individuals open your email, your open rate is 10%.
Also published on Medium.