Does email marketing still make sense? Does it have a future? So let’s put it this way.
Starting a blog was a major strategy in the travel industry less than five years ago.In addition to the SEO perks, travel blogging was a very appealing format that promised a sizable target audience if you discovered the correct topic.
Even if the bulk of travel blogs are still active, email marketing has also been more popular recently. Questions about whether providing content via email is preferable to putting it to a blog have recently come up due to its low cost, great ROI, and straightforward technique of keeping customers interested.
First things first: This isn’t a piece that compares the two strategies and declares a winner in the end. Both the creation of blog material and email marketing are quite distinct forms of content, and both have advantages.
However, it’s undoubtedly worthwhile to examine each with a number of different elements in mind if you’re a new travel brand debating which format to focus on or want to shift your strategy by investing more resources into an approach.
The Advantages Of Blogging Content
The format of blogging has been used for many years.There are several advantages to producing this type of content, whether you’re a major travel company with a blog on your website or a passionate traveler who runs a blog to share your experiences.
The first advantage is more relevant to companies with websites that sell goods or services. A blog is a great way to increase traffic to your website and connect with potential consumers who might not have been reached by conventional advertising methods.
There is enormous potential for expanding your consumer base because businesses who blog often receive 55 percent more internet views than those that don’t .A blog that you consistently maintain with fresh information can do wonders from an SEO standpoint for how well your website ranks on search engines. Producing content that focuses on long tail keywords can help you improve traffic, and having a blog also supports indexation and ranks of your commercial pages.
A blog may be an extremely helpful tool for link building as well, which will help your website rank higher. Blogging can help you position your company as an authority in your field. You’ll develop a reputation as an authoritative source of knowledge if you constantly share insightful content that is both valuable and interesting.
This will increase brand recognition and aid in expanding your clientele. Finally, blog material is one of the best ways to develop a “voice” and a tone that your audience will understand when it comes to brand image. Sharing fresh content on your travel blog on a regular basis that all exemplify your brand values will aid in increasing recognition.
Electronic Mail Marketing Software
One strategy to achieve the visibility you seek is email marketing. This is one of the most effective strategies to market any company since it allows you to establish a personal connection with your clients and build a loyal customer base.
There are numerous well-liked email marketing products on the market. For your convenience, we’ve put our top pick for a thrift store offer below:
Postr
Postr is a well-known and highly suggested platform. This business uses artificial intelligence to assist clients in achieving email campaign open rates of at least 70%. It’s one of the best options thanks to its attractive layouts that work with all common email clients and are content-ready.
Postr has the capacity to segment clients, send emails, and create follow-up message protocols. Additionally, AI-driven algorithms can be utilized to determine the best time to send emails in order to guarantee the most deliverability.
Depending on the automatic attributes we define for each receiver, you may receive one-to-one customized information in addition to the standard capabilities provided by the majority of marketing systems.
Anyone can use an A/B or multivariate test to improve their submission speed, design, or content. Although it is not required, doing so enables you to send content-rich, real-time . It’s one of the best options thanks to its attractive layouts that work with all common email clients and are content-ready.
The following are some of its traits:
1- To ensure the success of your campaign, you can use a variety of Postr templates.
3- Webhooks are used in conjunction with the API.
4- The click data has been anonymized and is readily available for extensive study.
Not to mention, Postr only charges you for the texts you send; there are no further fees. The ability to send more emails for less money makes this email marketing solution ideal for businesses on a limited budget.