Are you a manager in a B2B company? Are you looking into ways of improving your security or your marketing strategies? Read on and you’ll see how you can benefit from domain categorization APIs.
What Are the Uses of Web Categorization Tools?
Organizations categorize websites for a variety of reasons, and we’ll go through three of them here to demonstrate how it works.
Know Your Customers
Personalization of content is the way to go. In fact, 71 percent of users abandon impersonal websites. One method to achieve this is to learn everything you can about them, and the best place to start is on their websites. This is where a website classification tool can help.
If your company sells services to clients and you want to know what kind of business they’re in, you can type their domain into the tool’s input form and discover what categories their websites fit into right away, giving you an idea of what they do. For example, a search for City Bird in Detroit reveals that it is largely a style and fashion store that sells men’s apparel, presents, greeting cards, and other items.
Boost Your Cybersecurity and Public Image
For firms that care about their cybersecurity and reputation, third-party monitoring and assessment is critical. In fact, slightly more than half of the businesses polled in 2021 indicated they had experienced a data breach triggered by a third party, highlighting the necessity of third-party monitoring. One of the most critical elements in this monitoring process is website categorization. If a supplier’s network is breached or its website falls into the realm of sensitive themes, it may develop a negative reputation, dragging your company down with it.
You can use a website classification tool to search the websites of all third parties with whom you conduct business, and you might be astonished to learn that some of them are questionable at the very least. It might be a good idea to block access to and from it, as well as all sites with sensitive issues, on your network.
Defend Your Brand
Making sure your brand does not get up on any blocklist is just as vital as keeping harmful sites out of your network. This will undoubtedly cause them to lose their consumers’ trust, resulting in a drop in income. Website categorisation can also help with this.
Running a domain you want to buy via a website classification tool is a good idea since you might discover the domain is categorized as a spam website or contains sensitive information. Your potential partners are unlikely to do business with such a website and will eventually block it from their networks, restricting your commercial options.
Now that you know what a web categorization tool is, how it works, and what it’s for, it’s time to figure out which one to choose. Luckily for you, we are here to recommend the best one in the market: Klazify.
Why Klazify?
Klazify is one of the most useful APIs available right now. This application gathers internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. The response can be written in JSON, PHP, or Python.
This platform will go to the correct domain name or URL, collect data, and generate appropriate classifications using the IAB V2 Standard classification taxonomy. These categories can be used for one-to-one personalization, marketing segmentation, and internet management, among other things.
Klazify can also get a list of all of a domain’s social media networks, as well as the most recent logo of any organization. You can get results for even the newest and most obscure brands with only one API call.
How Do I Use It?
- Create an API key at www.klazify.com.
- Any domain or email address in the field you want to category should be located and copied. Once you’ve verified that you’re not a robot, submit it.
- The API response will then be sent to you in one or more programming languages.
- Find the information you need and use it appropriately.
You now understand how website categorization APIs can help you and which one is the best to use. Start using it right now and start seeing the benefits!