Web analytics collect useful data to later make improvements to a web page that attracts new users and offers a better service to those who visit the web. The most common web analytics metrics are the number of visits, the number of unique users, the bounce rate, the pages visited, the browsing time, and the sources of traffic. There are many more metrics that will be used depending on the monitoring needs of the website. In this post, How Does The Website Usage Metrics API Work, we will tell you about Site Traffic API, a tool that will allow you to take advantage of all the information that data science can provide you.
What is web analytics?
Web analytics consists of collecting and interpreting data related to your website to optimize it and improve its results. Thanks to this data, you can better understand how users behave on your website and determine areas for improvement.
In order to correctly analyze the results obtained, you must be clear about the objectives you want to achieve and base yourself on a series of KPIs (Key Performance Indicators). These key performance indicators will be different depending on your business since the objective you can have with a corporate site is not the same as with e-commerce.
Most important web analytics metrics
Metrics are those data that are used to analyze the performance of your website. Thanks to them, you can know if you meet your objectives so that, if not, you can rectify your digital marketing campaigns on time.
Next, we are going to show you some of the essential metrics.
Users
Analytics considers a user the visitor who accesses your site in a certain period of time. Google identifies each user by means of a cookie. Therefore, if a person browses your page in the morning and returns at night, software only counts one user.
However, you still can’t control if the same person uses two devices. Thus, if, for example, a person enters your page with his mobile phone and, later, navigates with his computer, Google understands that they are two different users.
Cookies and Site Traffic API
When a user accesses a website for the first time, a cookie is generated that is unique and will be used to identify the user. When cookies are disabled, the IP address will be used instead, although the data it generates is not as precise.
It must be taken into account that Site Traffic API, by default, considers that a visit lasts thirty minutes; after that time the cookie is deleted.
Cookies are important for the development of Internet advertising. These are files with a technology capable of storing and retrieving data from a device belonging to a natural or legal person. It must be taken into account that using cookies, in terms of downloading a file or device to a user’s terminal equipment, has important implications in relation to the user’s privacy. Technically, cookies must request permission from the user.
Sessions or Visits
The sessions also called visits, reveal the number of interactions that users generate on the web page.
If a user remains inactive for thirty minutes, the subsequent activity is attributed to a new session, while if the user has left the site, but returned before thirty minutes, the session is the same.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site
Thank You For Reading How Does The Website Usage Metrics API Work
Also published on Medium.