Are you wondering how to use email marketing services to promote your business and which tools are the best ones to use? Then you should definitely read this post!
Email marketing is a type of direct marketing in which personalized, mass emails are used to educate and persuade leads to take a specific action, such as making a purchase. It is a powerful digital marketing strategy. Prospects are converted into customers through effective email marketing, and one-time buyers are converted into repeat customers and raving fans.
Email marketing has been around for a long time for a reason. It consistently outperforms all other marketing channels in terms of connecting with leads, nurturing them, and converting them into customers.
Why Is It So Important?
Despite the rise of social media and unsolicited spam email (which, by the way, is never a good marketing strategy), email continues to be the most effective way to nurture leads and increase customer loyalty. There are numerous reasons why email marketing should be one of your top priorities, but here are the top three:
1. Email is the most popular mode of communication. Did you know that 99 percent of consumers check their email every day? That cannot be said of any other mode of communication.
2. You are the sole owner of your list. Your account (along with all of your fans and posts) on any social media platform may be suspended or deleted at any time, for any reason, and without notice. Your email list, on the other hand, is yours. Nobody can take those opportunities away from you.
3. Email simply converts more effectively. People who purchase products advertised via email spend 138% more than those who do not receive email offers. Email marketing, in fact, has a ROI (return on investment) of 4400 percent. That is enormous! If you think social media converts better, think again: the average order value of an email is at least three times that of social media.
Finding an email marketing tool that is complete and can suit your needs might be very difficult. The number of results you get by googling “Email Marketing” can even be overwhelming. So you don’t waste your time or money, we have compiled for you the 3 tools we found to be the best ones!
1. Postr
Postr appears to work in the same way as other email marketing APIs. Small and medium-sized businesses will be drawn to features such as free starter plans with 1,000 monthly emails, full API support via webhooks, and easy access to anonymized click data for insightful insights.
Postr, which has over 50,000 business users, is the way to go if you want to launch your first campaign. With this fantastic tool, you can set up your campaign in minutes and provide your clients with highly relevant information.
This platform employs artificial intelligence to analyze user behavior and deliver hyper-relevant content to each individual. With a flexible template editor, you can now personalize emails, making it easier than ever to deliver high-converting communications.
2. Moosend
You can use Moosend‘s email editor to create personalized email newsletters with interactive elements like videos and graphics. Similarly, you can start by selecting a template from the platform’s ready-made designs.
The system also includes subscription forms to help you generate leads. You will also receive detailed reporting and analytics to help you make data-driven decisions. Additionally, the Moosend software enables you to create or use automated recipes to increase conversion.
3. Benchmark
Anyone can create visually appealing email newsletters using Benchmark‘s drag-and-drop features. In the Benchmark template library, you can also choose from a variety of newsletter layouts. They are exquisitely crafted, making them ideal for increasing engagement and adding flair to your marketing strategy.
Furthermore, you can use Benchmark‘s detailed analytics on how each email campaign performs, as well as its A/B split testing, spam testing tools, responsive designs and templates, list segmentation tools, and auto-responders, to create your newsletter.