Are you wondering how do big companies obtain business data using an API? Then, stop looking! Here we will tell you everything about it and introduce you to the best tool to achieve that!
It is very common nowadays for large companies to use the data their websites accumulate to make better marketing and sales decisions. Company data APIs have been developed to be the best solution for this, as they are highly accurate and also save a lot of time for human resources.
These APIs use artificial intelligence and search engines to provide information that can be useful for your business. For example, how many visits have you had in the last week, what has the bounce rate been, have people scrolled through your site or stopped to read something in particular? All these questions are answered by the information that these company data APIs can provide.
Moreover, they can also give you important info regarding your leads, that you could use to complete your databases and make a more targeted marketing. Age, gender, location and interest of your website visitors are provided by these tools, also named data enrichment APIs.
This, as everyone in the adtech and marketing world knows, can be used to make a better personalization when wanting to offer some service or product, and a better personalization leads to better ROI.
These APIs can extract specific data and recognize textual themes, intent, or attitude by using the website categories maintained by the Internet Advertising Bureau (IAB). Around 500 categories make up the IAB, ranging from the industry in which a site works to more specialized subcategories that focus on the goods or services the company provides.
On the other hand, as they are APIs powered by AI, they can provide immediate results and thus offer you large volumes of analysed and categorised information. Therefore, we recommend that you include one of these APIs in your company’s day-to-day work, to optimise the time of your human resources.
What Is The Best Data Company API Available?
Although there are many data classification APIs accessible, like Clearbit and URL-Classification, we will introduce Klazify here since we think it is the best accurate data classification API.
Klazify, in our opinion, is the best company data API currently on the market. Due to its user-friendly platform, which makes it incredibly simple to obtain astonishing results in only a few seconds, you may try it out without having to pay anything.
Natural Language Processing (NLP) and a machine learning engine are used by Klazify to collect website text content and meta tags from the internet. As a consequence, an answer can be given using JSON, PHP, or Python.
Since Klazify’s categorization taxonomy is based on the IAV B2 standard, it is suitable for 1-to-1 personalisation, marketing segmentation, internet control, and other applications. Because of this, Klazify offers a social media scraper that may also return a list of URLs for each social media channel connected to a domain along with other useful data.
Quick Guide On How To Use Klazify
Here we will explain to you how to use Klazify to pull data from a website. Just follow these straightforward directions:
- Go to www.klazify.com and complete the form to obtain an API key.
- Find and copy any domain from the area you have selected that you want to analyze.
- Once you have verified that you are not a robot, submit it.
- Your API response, which was written in one or more computer languages like Python, will then be sent to you by the server.
- Find the information you need and make the best use of it.
We have already gone through the explanation about how do big companies obtain business data with an API and introduced you to the best one available in 2022. Give it a try and start using it too!