Are you wondering how do APIs to extract data from URLs work and which are the top 3 of them? Then, keep on reading because here we have the answers you are looking and much more!
Today, everything is automated. Companies, no matter how big they are, can optimise the work of their human resources and obtain important information in a matter of seconds thanks to company data APIs.
These software programmes work with artificial intelligence, search engines and powerful algorithms to extract relevant information that helps to get a complete overview of company performance, complete databases and get metrics and statistical results simply by analysing a URL in a matter of seconds.
Among the information that these company data APIs, also called URL categorisation APIs, can obtain is the size of a company, its industry, its logos and its official social media channels. In addition, it can provide data about site visitors that allow for better personalisation, segmentation and targeting.
This is possible because company data APIs or data enrichment APIs analyse the information that a URL accumulates and can provide complete insights about its visitors, such as their age, gender, geographic location and interests.
Company data APIs also improve the process of text analysis and data enrichment. The best part is that you don’t need any specialised knowledge to understand the answers they provide, so they are really easy to use.
It is well known that the potential for having a precise understanding of your customers’ preferences and sentiments can increase sales targeting, segmentation, and customisation, as well as contribute to better KPI collection and higher conversion rates. However, you could believe that getting this knowledge might be challenging.
So, now you know how do APIs to extract data from URLs work, we will introduce you to the most accurate ones available in 2022.
Klazify
The greatest company data API for automating and pulling information from your firm is Klazify. It was created by Zyla API Hub, which at the time was the most well-known API marketplace. Klazify gathers web data from website text and meta tags using Natural Language Processing (NLP) and a machine learning engine. This API will respond with a solution in a variety of programming languages, including Python, PHP, or JSON.
This URL categorisation API will visit the pertinent domain name or URL, acquire information, and create the required classes using the IAB V2 Standard categorization taxonomy. Among other things, its outcomes can be applied to marketing segmentation, one-to-one customisation, and internet management. If you want to increase the productivity of your business, Klazify is the API you need.
Clearbit
If you want to gather precise data to complete your database, you should also take this option into account. Clearbit is one of the most well-known text analysis APIs. Automated enrichment can help with precise lead scoring and routing, in-depth customer segmentation, and results-driven reporting. Over a hundred other data elements, such as installed technologies, the number of employees, revenue, location, customer information, and more, may be sent to each account in your target market.
URL-Classification
Another choice for data enrichment is URL-Classification, which you ought to take into account. This API queries one of its servers through HTTP, and the server replies with the domain, URL, or keyword classification. Only a few uses of the services technology include URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering. Additionally, it will help you enhance the effectiveness of your advertising.
We have already explained to you how do APIs to extract data from URLs work and presented to you the top 3 of them. Give them a try and see which one suits your company needs better!