Are you wondering how do APIs for business data work, and which are the best ones available? Then, this article is for you because here we will share with you the answers and much more!
Business data APIs are software programs with the ability to extract the data your website accumulates and analyse it to improve its performance and provide you with information that can help you increase your ROI.
These types of applications work with artificial intelligence and search engines, and can extract valuable information with just a few clicks. By using one of them in your company, you can obtain data on the number of visits to your site, how your visitors have interacted with it, how long they have spent there, where they have clicked, what is the bounce rate, among other things.
In addition, you will be able to obtain information about your leads, for example, their gender, age, location and interests. This is essential, as it will allow you to know if your ad campaigns are generating traffic to your site that corresponds to your target audience or not. You can then make accurate marketing decisions to improve your conversions.
In that sense, you will be able to optimise your marketing strategies, improve segmentation, personalisation and other variants aimed at increasing your conversions and sales. These types of APIs are crucial to improve your company’s performance, and you should definitely use one of them to be able to compete better in your niche.
However, not all of these APIs deliver the same results. If you are a beginner in the world of business data, here are the 3 best APIs you should check to get information about your company.
Klazify
The API we recommend most for data science is Klazify, one of the most practical ones currently on the market. Using Natural Language Processing (NLP) and a machine learning engine, this program collects internet data from the text and meta tags of websites. Python, PHP, or JSON can all be used to construct the response.
The relevant domain name or URL will be visited by this platform, information will be collected, and using the IAB V2 Standard classification taxonomy, the necessary categories will be created. Among other things, these categories can be used for online administration, one-to-one personalization, and marketing segmentation. Your best option if you want to increase the performance of your business is to use our website classification API.
Clearbit
Consider this alternative in place of the other ones. Your team can access all the data through the Clearbit Enrichment API. Automated enrichment can assist accurate lead scoring and routing, detailed customer segmentation, and reporting that is focused on results. Additionally, it might add more than 100 B2B data pieces to each account in your target market, including installed technologies, employee count, revenue, location, customer information, and more.
URL- Classification
Consider URL-Classification as an extra data science tool. This API makes an HTTP request to one of its servers, which then responds with the classification of the domain, URL, or keyword. Applications for the technology employed by the services include URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering. Additionally, it will help you increase the effectiveness of your advertising.
We have already shown you the best 3 APIs for business data and explained how do they work. You should remember that you should undoubtedly use one of these in the day-to-day of your company routine to enhance the performance of your team and to get better ROIs. Just give them a try and see how they work!