Do you want to find out how your business benefits from a color palette API? You should keep reading this post!
It is common to take color for granted because it is an essential component of our daily lives. However, if you took the time to stop and consider your emotional reaction to color, you might find those specific hues have a greater impact on your behavior than you might expect.
84.7% of buyers claim that “color” is their main justification for purchasing a particular product, according to various research. Therefore, selecting a brand’s color scheme is a significant decision for businesses.
You shouldn’t consider color as a last-minute choice because it has the potential to arouse emotions, boost conversions, and even create brand loyalty when utilized appropriately. You might unwittingly influence your audience’s psychology by giving your website, logo, and other marketing materials a brand identity color palette. The only issue is whether or not you’re evoking the appropriate feelings.
An essential component of every brand identity is color. However, it’s not always simple to feel secure in your choices when there are several colours available.
We’re here to help you choose brand colors that accurately represent your business and help you build greater connections with your target market.
What is a brand color palette? Finding the right shades
You must first understand what a brand color palette is and what it denotes for your business.
Certain colors are frequently associated with brands. Consider the recognizable red of a Coca-Cola can or the golden arches of McDonald’s. Before they even open the box to reveal the gift within, a friend or member of the family may be delighted just by the appearance of the light blue Tiffany’s box.
Your brand identity color scheme is a means for you to both express your individual style and give your target audience a vibrant visual experience. The appropriate color scheme alters how customers interact with your business in addition to improving the aesthetics of your marketing materials, website, and other branded content.
According to studies from the Institute for Color Research, most people make subconscious judgments about people, products, and environments within less than 90 seconds. In that time, more than 90% of a person’s perception of any situation is based on color. In other words, learning how to pick brand colors is more crucial than you’d think.
Why do we recommend the Color Palette API?
This API has the ability to suggest color palettes related to your current RGB colors. Also, you can get a random palette to start working with.
What this API receives and what your API provides (input/output)?
This API will receive the RGB colors that you currently have and will suggest additional colors to add to your current palette.
What are the most common uses cases of this API?
This API is ideal for those web designers that need to have different suggestions based on their current color palette. Be able to access a wide range of colors and start creating styled apps and websites with beautiful colors.
Also published on Medium.