Are you looking for new strategies to improve your marketing campaigns? Have you thought about using text-to-speech voices? Let me tell you how marketing benefits from this technique.
Currently, in the digital world, hundreds of contents are being developed in audio formats, such as podcasts and videos for various platforms. It is a reality that the consumption of information is more striking in this type of format.
However, at a strategic level, you can also take advantage of the transcription of audio to text. These are just a few ideas that you can keep in mind so that you can develop a 360-degree strategy:
– Inclusive content: Nowadays, subtitles and text to speech voices are of utmost importance as they help the hearing or visually impaired to understand the content.
– Organic positioning strategy: The development of blog content on web sites continues to be important for search engines. SEO has a whole section of requirements when it comes to accessibility for all users.
– User experience: Nowadays, the core of any strategy must be developed around a dynamic user who has the power to choose. This is why we cannot limit content development to a single type of format.
– Effective brand development across multiple interaction points: a single TTS voice across the multiple touch points currently available supports emotional and consistent brand development.
Text to speech enabled websites appeal to a large portion of the world’s 774 million people with literacy impairments and 285 million people with visual impairments. In addition, web content read aloud does not interfere with the ease of use for those without disabilities. It actually helps everyone else, including older users and foreign/non-native speakers.
How can you use text to speech voices?
Text readers, often known as text-to-speech tools or TTS for short, are pieces of technology that read digital texts aloud. With the exception of copying and pasting the text to be read, these technologies require essentially little user effort. Using a clever algorithm, the text-to-speech reader then generates an audio version of the text. Although each TTS tool functions differently, the most powerful technology handles a wide range of languages and provides many realistic-sounding male, female, and non-binary voices.
Try out Woord
This tool easily converts your text into professional audio files for free use; it has a variety of accents and female, male and non-binary premium voices, making it more natural. Woord has a unique SSML editor. This text-to-speech also allows you to edit before downloading the MP3 file. It has more than 50 languages, including a variety of dialects; besides, Woord‘s SSML editor, allows you to adjust the speed of the audio without affecting the quality. Besides, you can apply the effects of intonation, pronunciation, and force when exhaling or inhaling each of the words, if you wish so. Finally, we must say that in addition to the fact that the free option is excellent, buying a paid subscription might be a good investment for work purposes. In this sense, Woord is also a great option for its affordable fees.
Follow these steps to use text to speech voices
– First you have to sign up to Woord or use the Online Reader at https://www.getwoord.com/guest/upload
– Then paste or write your text on the whiteboard or select a file.
– Now, select: Language, gender, pace and device
– Last, press ‘Speak it’
– If you’re satisfied with the result, download the MP3 file; if not, you can simply edit it on the SSML editor.
It’s that easy. Start adding text-to-speech to your marketing strategies!
You might also want to read:
Who Does Text To Speech Technology Help?
Also published on Medium.