Data enrichment APIs are becoming more and more popular as time goes by. And that’s because they’re extremely useful for marketing purposes, among other things. Read this post if you want to know how B2Bs can benefit from these APIs in 2023!
When we discuss “company enrichment,” we mean the process of improving a company’s quality by increasing customer engagement and conversions by incorporating more data from a third party. In order to aggregate data from the database after an API call, a reliable enrichment API will employ a protected connection.
Data enrichment is an effective component of the sales stack that aids in boosting the number of sales outreach. To successfully tailor the outreach and increase your chances of securing new business and launching new discussions, it helps you make smarter judgments and gather prospects.
Using company data APIs, it is possible to filter the company name, sector, number of employees, location, level of experience, job title, and other data elements. Then, using the filters you specified, a request is sent to obtain the pertinent information.
To filter and only display the information that is pertinent to you, you can also combine particular identifiers together. These APIs provide you the option to look up a company’s status by name or URL to learn more about its success and organizational structure.
Data enrichment APIs and B2Bs
An API to extract company data will be useful to categorize your user’s data in an accurate way and always up-to-date. This way, a company achieves an easy customization of its marketing campaigns. You also will be able to get data from user’s behavior from other countries and start modifying your services based on their needs: that’s what makes a company grow by paying attention to engagement and conversions.
Companies, particularly B2B or B2C marketing organizations, employ company enrichment API for a variety of purposes, including online scraping, competitive analysis, market research, and more. Companies can use data enrichment APIs for:
- Finding the perfect clients
- Dividing up and organizing the marketing data
- Incorporating the data into various tools
- Personalization
- Monitoring business signals
- Reviving lost leads
Klazify
The Klazify API is straightforward to use and simple to include into any current lead qualification process. The idea of automating and streamlining the process is excellent. Under providing exact and up-to-date information on websites, a website classification API by the name of Klazify can help organizations improve lead qualification. This might make it simpler for the sales and marketing teams to select the websites that deserve their attention and those that do not.
Through the use of its search engine, Klazify groups websites and businesses according to their areas of expertise. Its goals include discovering, gathering, and producing a list of the top websites on the internet (up to 3 levels).
The Klazify scale has a 0 for total doubt and a 1 for total certainty. This API uses the IAB V2 standard classification taxonomy to connect to a specific website or URL, retrieve data, and then divide it into over 385 categories for one-to-one customization.