Are you looking for software programs that can assist you in getting more leads? If that is your case, we recommend you read this article because here we will tell you how B2Bs can benefit from an URL categorization API.
Let’s start by reminding what an URL categorization API is and how it can be useful. For starters, these cutting-edge software programs use artificial intelligence and learning machines that can classify any URL domain into different categories. This is extremely useful when wanting to design a better marketing campaign, and you can know exactly where to post your ads.
These APIs can categorize information that is hidden on websites and is not visible at first glance, but is critical for anyone in the sales business. The data is divided into 385 categories based on the IAV B2 taxonomy, which was developed to improve Internet publishing.
These APIs can determine whether a site is in the legal, adult, travel, entertainment, news, clothes and shoes, facilities, climate, illegal substances, and many other industries. But why is this significant? Assume you own a bookstore and want to advertise your editorial services to other writers. Posting your ads on a streaming service, for example, will be useless. People who enjoy series do not always like to write books.
So, with the help of a URL categorization API, you can be certain about where to direct your advertising dollars and where to place them. When your lead volume increases, you will notice a difference. You will save time and increase your chances of success this way.
Contact enrichment APIs, on the other hand, can provide you with accurate information about your lead’s experience on your site. How much time did they spend on it, what pages did they visit, and how many visitors did your website have in real time This is great because you can extract data such as what they like and their interests. Furthermore, you can improve your customer service and routing by connecting them with the appropriate sales department or offering them the best promotions.
You can easily determine whether your company’s newest product is performing well in the market or whether your most recent marketing campaign is meeting its objectives.As a result, contact enrichment APIs can provide you with a complete picture of your company’s performance, so you should undoubtedly incorporate one into your day-to-day operations.
What Is The Best URL Categorization API?
URL classification APIs, as you’ll see, are critical for B2Bs. Luckily, there are a number of options available today that can help you organize the data your business requires. However, we will recommend Klazify, which is the best possible on the adtech market.
Using the IAV B2 standard, Klazify uses machine learning algorithms to find and categorize valuable information hidden on any website. The response can help you improve marketing segmentation, create more customized targets, and organize user information.
This platform also offers three top-level category structures from which to choose. It can assist you in meeting your needs, whether you require the comprehensive classification of the IAB taxonomy or prefer a simpler category structure.
Klazify, on the other hand, has a very user-friendly platform, so you will get quick results and be capable of putting the data it provides to operate in a matter of minutes. This data will undoubtedly assist you in making company choices and running more targeted marketing.
How To Use It?
It is very simple and quick to learn how to use this URL classification tool, and you can have important data in just a few clicks. We will tell you exactly what needs to be done here.
- To obtain an API key, go to www.klazify.com.
- Copy any domain in your chosen field for analysis.
- Submit your form to prove you are not a robot.
- The API response will then be delivered to you in one or more programming languages.
- Take a look at the results.
Now you are aware about how B2B can benefit from an URL categorization API and know the best one available right now. Start using it and enjoy the results!