Looking to improve ties between your business and customers? If that applies to you, keep reading!
A technology that will revolutionize how we communicate was created exactly 50 years ago. In addition to being practical, email marketing offers one of the highest rates of return on investment at £42 for every £1 invested, making it one of the most economical marketing techniques.
And while it would seem straightforward to write an email and send it to potential customers, there is considerably more to this plan than first appears.
Email Marketing’s Benefits for Accounting Firms
Given that there will be 4 billion email users worldwide by 2020, email is a terrific way to connect with and communicate with prospective customers. Particularly now that people are prohibited from visiting trade exhibits and similar networking activities due to social distance laws.
By enabling communication with fresh leads, email can aid in the expansion of accounting companies. To encourage your current clients to promote your accounting services to their friends, family, and business contacts, for instance, you may set up a referral program.
Your accounting business will become the go-to resource for knowledge when it comes to tax advice, financial matters, and money management methods if you send useful content to your prospects and current clients.
Last but not least, one of the biggest advantages of employing email marketing for accountants is the fact that this technique is simple to analyze and monitor in terms of outcomes and performance. You may test and fine-tune your strategy by using analytics and KPIs to determine whether your email marketing efforts are successful or not.
Here are some helpful hints to help you succeed with email marketing.
Maintain and Expand Your Email List
Your email marketing campaigns will succeed if you have a list of leads that is clean, relevant, and verified.This means that you need to regularly delete prospects who have hard bounced, unsubscribed, or have not responded to your emails from your email database.
Otherwise, you run the risk of having your email service provider designate you as a spammer for routinely sending emails to inactive or expired email addresses. Additionally, if you are blacklisted, all of your emails will be automatically forwarded to the spam folders of your recipients.
Create lead magnets as your first step in developing your email list. Creating good material that is pertinent to your potential customers and encouraging them to subscribe so they may receive frequent updates from you are the main components of this strategy.
There are various technical details that you need have in place in addition to creating excellent content that will answer the demands and pain areas of your target audience:
*A unique call-to-action button for each landing page or blog post. In this manner, you’ll convey your message more clearly and help it connect with potential customers. As a result, your text should say something along the lines of “Subscribe to get more tax tips” if your blog post is about tax returns.
*A web form with a timer. If you ask for permission after a visitor has spent more than 10 seconds on a page, they are more likely to sign up for your newsletter and indicate that they want to begin getting emails from you. The likelihood is that they have already committed to reading and appreciating your content.
*Additional website content every visitor to your website has a different need, so if you make a unique, personalized touchdown page for each offer or service you offer, you’ll appeal to more people.
Create Eye-Catching Subject Lines
Your prospective customers receive a lot of emails every day. More specifically, statistics show that 121 business emails are sent and received every day.Your subject line has the opportunity to make a fantastic first impression, spark recipients’ curiosity, and persuade them to open your email because it is the first thing they will see when they open your message in their inboxes.
When writing each subject line for your emails, you must be extremely attentive because these few words have the power to make or ruin your email campaign.In order to avoid having your subject lines cut down to fit on small mobile phone screens, make sure they are between 30 and 50 characters long.
It’s better for your subject lines to reflect some of your potential customers’ troubles and problems rather than talking about your services because they don’t need to be familiar with accounting terms. For instance, accountants can show respectable open rates with “X Tips for setting up a business” or “How to lower your taxes.”
Email marketing enables you to personally interact with each customer. You may provide them with the news, offers, and updates that are most relevant to their circumstances. You can develop content that speaks to their sense of identity and directly address their difficulties. Your best tool for both luring in new clients and maintaining the loyalty of current ones is email.
You’ve already seen some of the advantages of employing email marketing tools, but now we’ll also provide our recommendations for the top ones currently on the market.
However, if you’re just getting started with email marketing, this tool could be ideal for you!
Why Postr?
Postr stands out since it allows you to post much more content than other companies and has no delivery constraints other than the amount of users on your account. As a result, you can be confident that everything will get done, regardless of what happens. Furthermore, they won’t block you if what you’re doing is legal (such as gambling or other adult activities), in contrast to many other email marketing organizations.
Because of this, is actually a well-known and highly recommended email marketing solution. This tool uses artificial intelligence to assist businesses in achieving email marketing open rates of at least 70%.
The drag-and-drop email builder can be useful for those who are just getting started with email marketing. Our systems manage emails, user segmentation, and follow-up email sequences.
You can determine when to send automated emails to receive the best open rates with Postr’s AI-powered algorithms.
Beginning: Step by Step
-Begin by setting up an account: Visit Postr and input your name and email address to get an email for activation. Click the link in the activation email you get to activate your account.
-Second, prepare your audience by saying the following: When you sign up for a Postr account, the system makes use of your setup information to automatically build your audience. If necessary, you can modify the audience’s default information, or you can begin adding contacts right away.
-Next, create a marketing initiative: Next, you’ll start your first campaign. A campaign is a message you send via email to your audience.
-Finally, review the campaign’s outcomes: Even though you’ve already submitted your message, the conversation is not yet done. Since audience engagement tracking enables you to give more of what your contacts desire and less of what they don’t, it is crucial for efficient marketing.