Do you need to learn how a website categorization API can boost your marketing campaigns in an amazing and easy way? Then read this post to the end!
Lead enrichment can be a very important part of the sales process. It allows you to easily see whether or not a lead is qualified and worth your time by providing additional information about companies or people that are otherwise completely anonymous.
It can help you focus your efforts on leads who are most likely to make a purchase, increase your conversion rates, and drive revenue.
A quality lead enrichment solution will add information to your leads’ profiles as quickly as possible, providing a nearly real-time view of more than just their reachable information.
A robust lead database is essential for any marketing team, but it’s especially important if your company relies on inbound traffic as a main source of leads.
That is why it is more important than ever for companies if they want to stand out; and provide exceptional marketing campaigns. One way to do that is by using website categorization APIs.
A website categorization API lets you add more context to each lead by gathering demographic and firmographic data through public records and APIs. You can also enrich leads by pulling information from social media profiles, job history, Google analytics data, and other sources.
With enriched leads; you’ll have the context of your previous interactions with them as well as insights into their business needs. This can help you determine which leads are more likely to close; and when the time is right to reach out to them.
That is why we recommend you try out this API!
KLAZIFY
Klazify is a well-known and widely used API in today’s world. This program uses Natural Language Processing (NLP) to detect online information and a Machine Learning Engine to evaluate a website’s content and meta tags.
Klazify have also a search engine that sorts web pages and businesses into categories depending on their expertise. Its goal is to locate, rate, and categorize the greatest websites on the web (up to 3 levels).
It ranges from 0 to 1, with 1 indicating complete certainty and 0 indicating total ambiguity. This API connects to a certain site or URL, retrieves data, and then categorizes it into over 385 different categories for one-to-one personalization using the IAB V2 Standard Classification taxonomy.
Customers may simply provide services like Internet filtering, subscriber statistics, advertising networks, and fraud prevention thanks to Klazify’s domain classification.
How to use it?
1-Go to www.klazify.com and get an API key.
2- Paste the URL, domain, email address, or text to be categorized into the provided box, then confirm that you are not a robot by clicking the submit button.
3. You’ll then receive the API answer in your preferred programming language. Klazify makes use of JSON, Python, and PHP.
4. Select the best result and save it. After that, you’re free to do whatever you want with it.
For additional information, go to https://www.klazify.com/#faq
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