How A Sentiment Analysis API Can Help You Alter Marketing Strategies
Do you want to know which sentiment analysis API are suitable for your marketing strategy? Are you looking to implement new tools? Continue reading because we will tell you which is the greatest option in this article!
On many occasions, when we talk about online reputation, the concept of “sentiment analysis” appears, but do we really know what it means? Sentiment analysis refers to the different methods of computational linguistics that help to identify and extract subjective information from existing content in the digital world (social networks, forums, websites, etc.). Thanks to sentiment analysis, we may be able to extract tangible and direct value, such as determining whether a text extracted from the Internet contains positive or negative connotations.
Sentiment analysis, also known as opinion mining, is a massive automatic document classifying task, which focuses on cataloging documents based on the positive or negative connotation of the language used in the document.
With social networks, users nowadays have all kinds of facilities to show their opinions on any topic they wish. Keeping track of opinions about a brand or product and measuring their impact is nowadays of vital importance for all companies, since it is your image that is at stake.
All the information gathered in this way is called opinion mining and thanks to it, companies have immediate availability of the desired information. In addition, opinion mining not only makes it possible to answer “what Internet users think about your own brand or product”, but also makes it possible to obtain competitive advantages in various areas by appropriate means.
Thanks to sentiment analysis or opinion mining, we can gather enough information to know what users (or targets) think on the Internet. In social media and on the web in general, there is a multitude of texts, in which subjectivity must be applied and not only classified according to their nature or origin.
How sentiment analysis works
- Through sentiment analysis, we want to understand what the exact intent of a phrase is. We want to know if it refers to a brand, a specific product or any other aspect.
- Subsequently, we want to know how the phrase is valued, and for this purpose we apply the so-called polarity, through which the message is classified according to the intention of the author, which can be positive, neutral or negative. This allows to control the feeling of the users with respect to a brand or product, with which we will obtain the strong and weak points about it easily.
- In order to apply this polarity and subsequently be able to obtain conclusive data and predict future behavior.
- There are basically two ways of processing the information obtained as mentioned in the previous point: Manual analysis and automatic sentiment analysis.
This is where machine learning comes into play. This term refers to the creation of systems through Artificial Intelligence, where what really learns is an algorithm, which monitors data with the intention of being able to predict future behaviors.
An AI-based paraphrase tool is required to ensure that your content is cohesive with your marketing strategy, that it gets to your targets, and has the appropriate content tone for reaching them. Furthermore, because they integrate important AI components to assure proper content tones, these solutions may help you effortlessly achieve top-notch content flow.
So, if you need to paraphrase a text or social media copy, start using Plaraphy. This incredibly handy tool is used by people of all ages. Furthermore, we guarantee that neither time nor money will be squandered. Try it out!
Plaraphy’s characteristics
The Plaraphy program from rewrites any text you paste or submit using artificial intelligence. This application functions as a smart text rewriter, replacing each term with a synonym. Depending on your plan, you can use Plaraphy’s paraphrase program to immediately rewrite up to 1.000 characters!
When you’re short on words and lacking in inventiveness, an API like Plaraphy, which can change any word, sentence, or paragraph, can be useful. It gives you more control over the tone of your material by giving you with a list of synonyms to choose from. featureshy’s characteristics.
To use Plaraphy’s AI Rewriter, three simple steps must be taken:
Click here to get the AI Rewriter.
-Type or paste the text you want to change into the given box.
-Click the button and wait for your new text to appear!
That’s all there is to it! You’ll be sending API queries in no time! Depending on your subscription, you may also be limited to a certain number of API requests per month. Click here to see Plaraphy’s pricing and pick which plan is best for you.
With this information in hand, you may begin using Plaraphy API to help you with your work!
Also published on Medium.