Are you wondering how a business data API is key to data science? Then, read to the end because in this article we will share with you all the answers you need and much more!
Data science is essential these days. The collection and analysis of data increasingly allows companies to optimise their marketing strategies and release their human resources from the arduous task of searching for this information by hand.
Therefore, in order to obtain information that will help companies improve their ROI, increase their conversions and perform accurate remarketing, business data APIs must be used.
These APIs were developed so that any marketer, developer or manager can obtain data related to site traffic, number of visits, number of clicks, bounce rate, scroll rate and much more. All this means that you will be able to get accurate KPIs simply by putting the data your website accumulates to work.
But you can also get information about the visitors to your site. Their age, gender, location, interests and reactions to your content can be easily tracked by these APIs. This will allow you to have more complete databases, which means you can improve your targeting, personalisation, sales strategy and also know if you are successfully reaching your target audience.
On the other hand, you can use these business data APIs to get information about your competitors. These software programs can simply tell you the size of a company, the industry it belongs to, extract its logos and get much more data that will give you a clear picture of how your competition is developing and the opportunities in your niche.
These APIs can extract specific data and recognize textual themes, intent, or attitude by using the website categories offered by the Internet Advertising Bureau (IAB). There are over 500 categories in the IAB, ranging from the industry in which a site operates to more specialized subcategories that focus on the goods or services the business provides.
What Is The Best Business Data API?
For all these reasons, we consider a business data API to be the key to data science, and we strongly recommend that you use one in your company. Here we will introduce you to what we consider to be the best and most accurate for these purposes: Klazify.
There are a number of data categorization APIs available, like Clearbit and URL-Classification, but we’ll introduce Klazify here because we think it’s the most accurate.
Klazify, in our opinion, is the best company data API currently on the market. Thanks to its user-friendly platform, which makes it incredibly simple to receive fantastic results in just a few seconds, you may test it out without investing any money.
Natural Language Processing (NLP) and a machine learning engine are used by Klazify to collect website text content and meta tags from the internet. As a consequence, an answer can be given using JSON, PHP, or Python.
Because it is based on the IAV B2 standard, Klazify‘s categorization taxonomy is compatible with 1-to-1 personalization, marketing segmentation, internet control, and other applications. As a result, Klazify offers a social media scraper that, in addition to returning other useful data, can return a list of URLs for each social media channel connected to a domain.
How To Use Klazify?
We’ll demonstrate how to use Klazify to extract data from a webpage in this part. Just follow these straightforward directions:
- Go to www.klazify.com and complete the form to obtain an API key.
- Find and copy any domain from the area you have selected that you want to analyze.
- Once you have verified that you are not a robot, submit it.
- Your API response, which was made using one or more programming languages like Python, will then be sent to you by the server.
- Find the information you need and make the best use of it.
We have already explained to you why a business data API is the key to data science, and introduced you to the best company data API available in 2022. Start trying it and see how it results!