Looking for honest advices to create campaigns that do more than selling? Read this article!
Emails that Do More Than Sell
Today’s subscribers want more from your emails than endless promotion of your business. That’s why we advise you a change of approach in your email content:
In 2021 we need to obliterate the idea of some emails being value and others being offers and mix them up into one thing. Think about it, if someone only emails you to tell you what new products or services they have then you’ll only feel compelled to open those emails when you’re either wanting to know what they’re selling, or you’re looking at buying…Which explains why open-rates are so pitifully low for most emails, right?
The best way to combat this is to make sure there’s a strong reason to open your emails, regardless of whether you’re selling something or not. The way to do it? Make sure your emails are valuable to your reader in and of themselves.
Relevant educational content like tips and inspiration can sustain subscribers’ interest, while building trust in your brand. Set their expectations from the start by emphasizing the value you’ll offer when collecting signups. Then, if you stick to your promise, you’ll grow a list of engaged subscribers to convert when the time is right. Use this email marketing tool to get your purposes:
Postr:
Postr understands how difficult it is to create HTML emails. The tables, the perplexing client support, and the inline CSS are all issues. For that reason, in an attempt to optimise emails, it gives away 20 of the best email templates for free. You can customise them to represent your brand and get as many conversions as possible.
But Postr is more than a responsive, unrestricted, HTML email templates giver. It is an email marketing service that commits to delivering all your emails to its intended audience to help you grow. Basically, it does everything to assist content creators expand their audience at an affordable budget; spend less, send more.
What’s more, Postr works with businesses in industries that other email marketing platforms reject: adult content, cryptocurrencies, gambling websites, CBD brands, pharmaceutical products, etc.
An account is all you need to try Postr for free. It will give you access to a list of up to 200 subscribers and 1,000 emails to send off charges every month. Of course, you will also have unlimited control over your email design, which won’t contain branding watermarks
READ MORE:
Email Marketing For Your B2B Companies in 2022 – TheStartupFounder.com
Also published on Medium.