Do you want to try an API that could easily guess your users’ gender? You should try this one!
Gender is one of the many significant aspects that influence consumer behavior and marketing from a marketing perspective.
Being gender neutral in marketing communications can be a significant mistake since modern consumers want brands that reflect their own identities. To appeal to a certain gender, marketers should implement specialized marketing segmentation efforts depending on the industry. When it comes to color schemes, fonts, and graphics, marketing that ignores gender will cause blind spots.
The main lesson here is that marketers need to customize content in order to increase open rates, click-through rates, and sales conversion.
What role does gender play in marketing?
In order to advertise gender-specific items, gender is predominantly employed in advertising. Advertisements’ portrayals of gender produce powerful role models that consumers can reject or follow in their natural behavior.
You might think that gender marketing products are signs of strength, tenacity, power, athleticism, and virility, for instance, if they are displayed using male models. On the other hand, you will naturally feel a sense of nurturing, compassion, attractiveness, etc. if the gender marketing methods are represented by females.
What is gender specialization?
In marketing, gender specialization refers to developing distinct product propositions and distinctive selling factors to appeal to a certain gender. The phrase gender specialization relates to how married couples divide up activities in the workplace and in the house. It is frequently used in the context of psychology.
Gender specialization offers marketers plenty of opportunities to raise prices, differentiate goods and services, and develop horizontal and vertical line extensions appropriate for each sex.
Does price increase because of gender specialization?
Unexpectedly, the answer to that is yes.
Did you know that the cost of items for women and girls is 37% more than it is for men? This amazing finding holds true for toys, clothing, and cosmetics.
Gendered market analysis: What is it?
One of the most effective gender marketing techniques is the gender market study. This particular analysis divides people into men and women and specifically focuses on their needs, wants, and limitations. As a result, gender disparities are reflected in organizational tactics, intervention design, marketing campaigns targeting specific genders, etc.
Why do we recommend Gender Detection API?
This API will predict the gender of a given name. With high accuracy and support for over 160 countries, you will have the best gender prediction API available.
What this API receives and what your API provides (input/output)?
This API will receive a plain text parameter. You will either pass a name or an email, and it will deliver the gender of that name and also, the accuracy of that prediction. Simple as that.
What are the most common uses cases of this API?
Database Sorting
This API is ideal for those companies that want to sort their databases with female and male categorization. It will allow you to have a better approach to your customers or users.
Marketing Purposes
Also, you will have the chance to show ads based on the user’s gender. Have a better campaign targeting by knowing the gender of your users or customers.
Also published on Medium.