Do you want to find a good emailer API to grow your business? We have the perfect recommendation for you!
You may automate, improve, and personalize your transactional and marketing emails with the use of an email API.
How can you choose the best email API, though, with so many options currently available? We’ll give you the perfect recommendation.
What Is an Email API?
An API (Application Programming Interface) facilitates communication between two or more tools. With the use of an email API, a website or application can communicate with an email service provider and send emails on its own.
For instance, in addition to receiving a push notice from the app when you make a purchase on an e-commerce website, you also immediately receive a shipment notification in the mail. Through the use of an email API, this automated email sending is made feasible.
Is an Email API Better than SMTP for Sending Bulk Emails?
A SMTP server is used to transport outgoing emails from one email account to another using the SMTP (Simple Mail Transfer Protocol) email communication protocol.
While SMTP and email APIs both have similar essential functions, SMTP necessitates far more server communication. Before they can be sent, the emails must first go through authentication and verification.
This not only delays email sending, but it also raises the possibility of failed delivery.
But with email API, sending messages and the follow-up actions (based on customer response) can be automated. This makes the process of managing transactional emails more convenient.
In other words, email APIs are suitable for sending bulk transactional emails, while SMTP services are best for large email marketing campaigns.
Pros and Cons of Using Email APIs
Let’s examine some of the advantages of utilizing email APIs:
1. Faster email transfer
When using an API, there is less back and forth communication between servers, which speeds up delivery.
2. Analytics
In contrast to SMTP, an email API typically offers statistical data on interactions between recipients and emails, such as email deliverability, open rate, unsubscribes, and more.
3. Security
You must use an API key when sending emails via the email API. This safeguards your website or application from spammers and phishers.
Why do we recommend Emailer API?
With this API, forget about tasks that consume your time when emailing is about. With no need to connect SMTP, validate your domain and more, you will be able to start using this API.
What this API receives and what your API provides (input/output)?
To easy to use. This API will receive the email address to where the emails will be sent, a title and the message. Just that, and you will be sending your emails right away.
What are the most common uses cases of this API?
Receive notifications of user behavior
You can set a notification system where you will be receiving different notifications depending on the user’s behavior. Be ready to detect if the user is signed up, if they asked for a refund, and if they need to purchase any of your products.
Send OTP (one-time-password) via email
Be able to verify the login of your users by sending them an OTP to their emails. And start making the login page more secure.