Online purchasing is becoming more and more about convenience, personalization, and simplicity as customer expectations continue to change. The SightScout Get Products by Image API, a platform that enables users to find products by submitting a photo, is one of the most potent instruments propelling this shift.
Advantages of Get Products by Image API for E-Commerce Platforms
SightScout’s Get Products by Image API dramatically improves user engagement by simplifying the search experience. Traditional keyword searches often lead to mixed results, causing frustration and potentially losing the customer’s interest. With this API, customers enjoy a more natural, visually intuitive shopping experience that mirrors the way they discover products offline—by sight. By offering an image-based search, e-commerce platforms create a more engaging experience, keeping users on the site longer and increasing their likelihood of making a purchase.
Searching for products with images bypasses the usual difficulties of keyword searches, especially when users aren’t sure what terms to use. SightScout’s Get Products by Image API provides an intuitive alternative by letting images speak for themselves. As a result, users are able to quickly find exact matches or closely related items. This not only saves time but also increases the chances of finding products that align with their needs. For e-commerce platforms, this means a significant reduction in abandoned searches and increased conversions, as customers can locate relevant items with ease.
Today’s online shoppers value personalization. They want experiences that feel tailored to them, and this API meets this demand by generating custom recommendations based on image search results. Once a user uploads an image, SightScout uses AI to analyze both the visual content and any previous interactions, generating highly relevant product suggestions. This level of personalization cultivates a stronger connection between the customer and the platform, leading to repeat visits and greater customer loyalty.
Endpoints
Save Record or Asset in Index: Adds or changes entries to the index. Records without an objectID are automatically assigned one by SightScout. If you provide an existing objectID, all other characteristics are completely replaced. The product_id is an optional feature that allows you to link several photographs to a single product, which is very useful for e-commerce sites.
POST https://sightscout.net/api/v1/indexes/YOUR_INDEX_HOST/saveRecord { "objectID": "your-object-id", "image_url": "value1", "product_id": "value2", "meta_data": "{\"color\":\"azul\",\"talle\":\"M\",\"brand\":\"ExampleBrand\"}" }
Search Endpoint: Provide the URL of an image to be searched in the index.
POST https://sightscout.net/api/v1/indexes/YOUR_INDEX_HOST/search { "image_url": "https://example.com/image.jpg" }
Key Use Cases of SightScout API in E-Commerce
The fashion industry is one of the primary beneficiaries of visual search technology. With SightScout, customers looking to replicate a particular outfit or style they’ve seen online or in real life can do so with ease. By uploading an image of an outfit, the SightScout Get Products by Image API can generate similar clothing items, matching colors, fabrics, or patterns to provide style inspiration. This feature has proven especially useful in today’s fashion landscape, where trends spread rapidly via social media. Retailers can use this technology to capture these spontaneous desires and translate them into purchases, making visual search a valuable tool for fashion e-commerce.
The API is also ideal for the home décor and furniture sectors, where aesthetics are a significant purchasing factor. Customers can upload images of their favorite room styles or décor inspirations, allowing the API to identify and recommend similar furniture pieces, lighting fixtures, or décor items. By using this API, e-commerce platforms in this sector can offer a personalized and visually driven shopping experience, guiding users towards items that align with their home design vision. This not only simplifies the search process but also creates an engaging user experience, increasing the likelihood of conversion.
Related Post: Visual Product Finder API Are Simplifying The Shopping Process