Want to find the perfect tool to find out the IP location of your clients? We’ve got the best option for you!
Today, every advantage you can have for your business is valuable and can make you more popular than your competitors. That’s why knowing your clients’ location is really important. It can be a tool to target your audience and therefore make content more interesting for them.
Before we recommend you some tools you need to understand how things work. IP-based geolocation is a way to find the location of an internet-connected computing or mobile device. To get started, all you need is your target’s IP address.
What´s an IP address? it’s an online unique identifier for every computer or internet-connected phone. The standard IP address has four or six individual numbers that are separated by a decimal.
Through IP addresses, electronic devices can connect and share data with each other and you can access a wide range of information. However, an IP address isn’t enough. You need to use a geolocation database to obtain this user’s information.
The most basic information provided in most geolocation databases includes the continent, country, state/region, city, and time zone of the electronic device. But along with this, you can discover the internet service provider (“ISP”), approximate longitude and latitude, and sometimes even the relevant organization attached to the device.
These are our picks for the best IP geolocation APIs:
1. IpXapi
ipXapi is integrated with multiple channels delivering real-time IP data, which is why the database used by the ipXapi API is updated regularly, with up to 24 database updates per day.
With 11 years of constant optimization, the infrastructure behind ipXapi and the ipXapi API has grown to become highly scalable and efficient, currently handling between 2 to 3 billion API requests per day.
Data coverage is constantly increasing, with ipXapi presently supporting over 2 million unique locations in over 200.000 cities across the world.
2. IpGeolocation
IpGeolocation comprises above 25 million IP Address ranges which makes them one of the largest IP Data providers. Their purpose is to build proprietary crawlers that scan IP address allocations across all registries daily and trace their location to city-level accuracy. Apart from that, they partner with ISPs to keep their database up to date.
3. ipapi
This is an API cloud service allowing customers to automate IP address validation and geolocation lookup in websites, applications and back-office systems. The API is capable of determining a total of 47 unique data points for each processed IP address, including extensive information about the location, connection, ISP, currency, time zone and security attached to a given IP address.
The service is popular among businesses and developers worldwide and is used by more than 30.000 companies from all around the world.
Also published on Medium.