Did you know you can perform geographic personalization with an IP geolocation API? In this post, we’ll explain all about it!
These days any way you can target your customers and deliver personalized content is really useful. One of them is based on their location.
Geographic personalization is the way you can tailor your content based on a user’s geographic location. Based on the information you get with a location you can change your products or present them in a way that’s interesting for your current customers and your new ones.
Delivering content based on geographic location is the easiest way to enjoy the benefits of personalization. All you have to know about a specific customer is where they are which is really easy with an IP geolocation API.
What’s an IP geolocation API?
IP address geolocation is the mapping of IP addresses of internet-connected devices to their geographic location in the real world. This mapping can be quickly done with the help of an IP geolocation lookup tool.
With the help of an IP address lookup tool, the user’s location is effectively geographically mapped, and specific location information is provided.
Various parties use IP geolocation data for a wide range of needs. However, in most cases, companies use this data to provide internet users with more personalized marketing offers.
If you’re trying to find the best IP geolocation API we’ve got the perfect recommendation for you: ipXapi.
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms and act accordingly based on the time-related metadata returned by the ipXapi API.
With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.