Email Marketing campaigns are commonly known, for sure. But doing it without breaking any rules may be challenging.
Moreover, in order to process data, you need authorization from the data owner. That is where the General Data Protection Regulation appears.
GDPR
This law aims to protect data from unauthorized usage.
- Honesty, justice, and rightness
- Limitations of purpose
- Minimization of data
- Limitation
- Preciseness
- Confidentiality and integrity (security)
- Responsibility
Shortly, you should not send electronic mail marketing to individuals unless you meet the following criteria:
They have expressly agreed to receive electronic mail from you, or they are an existing customer, and you provided them with a simple way to opt out.
This means that you must have freely provided, precise, informed, and unambiguous consent
Moreover, if you already make an effort on bringing the best product or service, and you pay attention to how to promote it, you don’t want to have issues while emailing.
That’s why you should mind GDPR friendly online tools that assure you how to make things right.
First Option: Postr
Besides a multitude of reasons, Postr has become a popular and highly recommended email marketing tool. Furthermore, this system uses artificial intelligence (AI) to attain open rates of at least 70% for email marketing communications.
Other than that, the drag-and-drop email builder is ideal for email marketing beginners. Email automation systems allow you to send transactional emails, build follow-up email sequences, and segment customers.
Technology
The AI-driven algorithms of Postr can decide the optimal time to send automated emails. Guarantee that the highest level of deliverability is reached as a consequence.
Postr is one of the only email marketing systems that doesn’t limit the number of people you may send an email to. Even if it is free, it allows you to share a larger number of products and items. As a result, you may rest assured that no matter what happens, everything will go as planned.
Step by step
1- Create a Postr account by entering your name and email address, and then wait for an activation email to arrive. To activate your account, follow the steps in the activation email.
2- Identify your target audience: A clear, up-to-date list of your connections is the foundation of excellent marketing. When you create an account, Postr will construct an audience for you based on your setup information. If necessary, you can change your audience’s default information, or you can start adding contacts right now.
3- Begin working on your very first project: After that, create your first campaign. Last but not least, take a look at the numbers!
Second Option: MoonMail
MoonMail is yet another cloud-based email marketing service powered by Amazon SES; however, it does not require you to self-host or set up and configure your own server, and it is also more secure in terms of your vulnerability to hacking than self-hosting.
Third Option: WoodPecker
Create personalized emails that appear as if you’re writing to a buddy, and automate them to save time.
Also published on Medium.