Are you trying to obtain and analyze your company’s website information? Then, take a look at this article because here we will help you to gain insights from your business data with these APIs!
Company managers and website developers usually look to the best way of analyzing the amounts of information the website of a business accumulates. This work may be done manually, but thankfully, technology has developed in order to automatize this kind of process to ensure efficiency and relieve humans of repetitive work.
Nowadays, website categorization APIs are the most used tools to gain insights from business data, as they are developed to help classify and evaluate properly the amounts of information your website can accumulate. In order to accomplish that, they are prepared to use simple taxonomy-based mix-and-match engines or more powerful Machine Learning (ML) and Artificial Intelligence (AI) technologies (AI).
As a result, they will recognize themes, intent or sentiment in text, and to extract specific bits of information by using Internet Advertising Bureau’s website categories (IAB). The IAB has over 500 categories, ranging from a site’s industry to more specialized subcategories that focus on the products or services the business sells.
Finally, the results can be used for a variety of purposes, including one-to-one personalization, marketing segmentation, and internet management. To keep it simple: website categorization APIs can help your sales to increase and your business to grow, among other advantageous things.
Furthermore, some of these APIs can also provide the up-to-date logos of any companies before they are even uploaded to the Internet. However, not all of them have the same features, so, in order to help you find the one that suits your needs better, here we will introduce you to the ones we consider to be the best.
Klazify
Klazify has grown into one of the most complete domain APIs on the market, as it is largely considered to be one of the most accurate content classification APIs available. This platform will go to the specified domain name or URL, collect data, and create suitable categories using the IAB V2 Standard classification taxonomy and Natural Language Processing (NLP) and a Machine Learning Engine As a result, the URL or domain may be subdivided into several components, and the response will be created with JSON, PHP, or Python.
Therefore, despite its relatively short time available in the adtech world, it is already a well-known URL categorization API, very popular among both professional and non-professional programmers due, mostly, to its simple platform and user-friendly design.
Webshrinker
Another corporation data API worth trying is Webshrinker. It scans, collects, and categorizes billions of websites using artificial intelligence. Large data sets are processed by machine learning algorithms, and new information is delivered out to users via API or database update. It also provides image and logo scanning capabilities for detecting new scams and malware.
URL- Classification
This API operates by sending an HTTP request to one of its servers and receiving an answer with the domain, URL, or keyword classification. URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering are just some applications for which this platform’s services technology can be employed. Besides, if you also want to boost your advertising performance, it will work for you.
We have already told you which are the best APIs available on the market to gain insights from your business data. All you have to do now is give a try at them and enjoy their benefits!