Nowadays many organizations still believe email marketing is no longer effective but that isn’t true. What is more, we can say that it is more effective than ever. In this post, we offer you a free email marketing guide for your brand’s next email marketing campaign!
Businesses have had to change their marketing strategy since March 2020. People’s daily routines changed as a result of the COVID-19 pandemic, and commercial communications became more prominent. So, scientists started to measure their impact and discovered that emails were 20% more open than before.
For the ones who are not sure, email marketing is a plan of communications sent through an email address. They follow a sales plan to achieve certain corporate goals. In conclusion, it must be well-designed and follow a few pieces of advice if you want to increase your brand strategy. In the next paragraphs, we write a simple guide with the most relevant points our team will provide to you for free.
An Easy And Short Guide For Email Marketing Campaigns
–Make special offerings. General messages and offers are immediately ignored in email marketing because users may see them as spam. Using a catchy subject could attract customers’ attention and help you achieve your goal. Choose to have an impact, focus on the message, and don’t forget the design.
-Target your audience into several niches. Not everyone has the same reaction to the same content. It doesn’t matter if you’re clear and have a specific message: if you send the email to everyone in your database, only a few people will open it. To increase your success rate, you have to understand and segment your audience.
–Use a social copywriting style. You should think of email marketing as social media posts, creating an interactive experience. Use a familiar language and complete it with graphic elements -photos or gifts- that prompt you to click.
–Test and fail. The segmentation of databases, as well as determining the best way to deliver a message and its structure may take a long time. Be patient and keep on trying, adjust what you have to adjust. Don’t use the same formula, because you will end up wasting time.
-Invest time in discipline and content. You only have a few seconds to capture your audience’s attention, so you’ll need a clear design and content. It has to show the value you can offer your customers and encourage them to click through to your website. If the call to action is obvious, you’ll have a lot more chances of turning a casual reader into a serious customer.
-Don’t look only for sales. The goal of an email marketing campaign is not to sell unless you have an online store. You should try to lead readers to your website, where they can have all the information and close the sale. You can also provide an offer or discount if people arrive at your website via email.
-Build relationships with your customers. When you create an effective campaign, you can gain the trust of potential clients or improve your corporate image. And what is best, you make a bond that turns them into loyal customers. It takes time, but you can do it!
To apply all these tips with a high percentage of success, we recommend a smart and intuitive email marketing tool: Postr. This online platform allows you to discuss things that most other software does not. Your business will distribute information concerning Pornography, Dating, Cannabis Businesses, pharmaceuticals, casinos, Gambling, and many more topics as long as they are legal.
The free plan includes at least 1,000 emails for 200 subscribers and one list! You will have a lot of templates to customize your design. And also could try different versions of the same email using A/B testing. Save money and time but build a strong and supporting audience with the help of Postr.