B2B Companies are ones with a lot of data to analyse and create strategies from. Hence, I recommend the use of Data Enrichment APIs.
But First, What is an API?
APIs are application programming interfaces that enhance B2B Companies’ processes. These tools are crucial for them because they will navigate with consistency through their extensive databases. Databases are filled with all kinds of data. For instance, clientele data, incomes, and prospects. Evidently, depending on what piece of information will follow to be analysed and worked on, the API will get just that.
When I use The term “business-to-business” (B2B) refers to a setting where businesses sell their goods and services to one another in order for those firms to grow. So they don’t focus on the eventual consumer. Thus, this would be B2C (business to consumer).
As a consequence, when it comes to the analysis of B2B companies, they must take into consideration also the data from other businesses. And Not only there. Therefore, they have to carry out tasks only an intelligent tool like an API can execute. Especially data enrichment APIs.
Data enrichment is the ability to add or otherwise upgrade recorded information with essential background received from secondary resources. In other terms, data enrichment lets you add to current data so that you can employ it in a variety of ways. For instance, enhancing audience comprehension, optimizing the user experience, refreshing advertisements, and on and on.
Hence, data enrichment APIs will provide B2B Companies the advantage of enhancing the data they will analyse with context. An aspect that is crucial. Especially when the context embodies different data of different companies. This way, the company will be able to create precise strategies and carry out accurate projects.
Of course, you have to be clever about which kind of data enrichment API you are going to invest in. There are some that can be expensive or do not have a good price-quality. Hence, you have to be careful. Why? there are some other APIs of this kind that is free and still possess a top-class performance and accuracy. For example, Klazify.
Klazify: Data Enrichment
Klazify is one of the best data enrichment APIs in the industry. It lets you go through any company’s web and categorize it up to three levels. With this powerful API it is easy to get any kind of data you may want with just three options: email, URL, or domain. Yes, that is all you need to start enriching your analyses and projects.
If there is something that characterizes Klazify is the magnitude of its Smart Categorization technology powered by Machine Learning. Plus, Artificial Intelligence Features. On top of that Klazify counts with a social media link scrapper and on-the-fly extraction of logos. As a result, you can get even more insights from the information these can add.
Evidently, with this data enrichment API, you will see how your company’s performance will improve. Once you enrich your data, the rest is history! Now, see the changes.