Do you want to know from which city people are most interested in your business? You need to keep reading!
Being able to identify where your clients are from is really valuable for every business. If you know from which country or city they are, for example, you can make special content designed especially for them.
These days, geotargeting, a type of advertising that uses location data to reach consumers, is becoming really popular. This advertising technology displays content based on an automated or assumed knowledge of consumers’ location.
With an IP address, you obtain the location of your clients. That’s why with an IP geolocation API you can easily perform geotargeting and improve your marketing strategy.
How does it work?
An application programming interface (API) is a type of programming interface. Your products and services will be able to communicate with each other thanks to this software.
You can learn a lot of information by using APIs. For instance, the country, city, postcode, time zone, and even the sort of connection that clients have.
Now, which information does the API use? It finds the location of your clients based on their IP address.
An Internet Protocol address (IP address) is a numerical label such as 192.0.2.1 that is connected to a computer network that uses the Internet Protocol for communication. An IP address serves two main functions: network interface identification and location addressing.
I know this sounds good. However, finding a good API-enabled program, software, or website is difficult, that´s why we recommend ipXapi.
Follow these steps to obtain the location:
- Create an account at https://ipxapi.com/ to get started.
- Enter the IP address from which you want to gather information.
- In a few programming languages, you’ll be able to get the API response.
- Download the API to your computer and use it as needed.
About IpXapi
This API is one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms, and act accordingly based on the time-related metadata returned by the ipXapi API.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
Also published on Medium.