Do you want to find a good way to find out information of your website? We’ve got the perfect API for you!
These days, any insight you can get about your website can help you improve it. Knowing things such as it’s bounce rate can let you know how to make your marketing strategy better and appealing to the customer.
What’s a bounce rate? Bounce rate is an Internet marketing term used in web traffic analysis. It displays the percentage of site visitors who arrive, “bounce,” and then exit the site without viewing any other pages in the same site. By calculating the number of visits to a single page and dividing that number by the overall number of visits, the bounce rate is determined.
One thing you can measure by your site’s bounce rate is “Stickiness”. A successful website will draw users in on a deeper level, encouraging guests to stay.
High bounce rates typically indicate that the website is not doing a good job appealing to customers and attracting their continued interest, this is why it’s so important.
With a good API like Site Traffic API you can find not only the bounce rate of your website but also things such as traffic divided per country, monthly visits, engagement metrics such as average visit duration, bounce rate, pages per visit, and the traffic sources.
Also, since all you need to obtain all this information is an URL you can also find out your competitor’s information, which can help you plan your marketing strategy.
What’s an API?
No matter your industry, APIs (application programming interfaces) surround you because they’re everywhere. Today’s technology and businesses basically depends on them. Akamai estimated that 83% of all web traffic was API-related in 2019.
Application Programming Interface (API) is by definition a technology that enables and facilitates communication between different applications.
Why do we recommend Site Traffic API?
Using this API, you can sort your database according to any criteria you choose. Are you interested in learning which URLs get the most traffic? Or perhaps you’re interested in seeing which pages have the biggest bounce rates. What URLs encourage your users to stay longer in your website? Additionally, you can assess your own page’s performance using this API. Based on the measurements obtained, you can make decisions after viewing the users’ behaviors.
This API is very easy to use, all you have to do is enter the URL or domain you want to consult.
And then, you’ll receive information such as monthly visitors, traffic broken out by country, engagement metrics like average visit time, bounce rate, and pages per visit, as well as the traffic sources. They get their customers from online searches, right? Does sponsored advertising bring them the most visitors? You will learn that through this API.
You can find this API easily in the Zyla API Hub and start using it with just a few clicks, not only it’s easy to use but it’s good and it can help you a lot with your marketing strategy.
Also published on Medium.