As you may know, Google measures over 200 signals to determine search engine results and rankings. Among those signals (or factors), there are quite a few metrics that focus less on Search Engine Optimization (SEO) and more on User Experience (UX). Therefore, keep reading Find Out Site Traffic Status By Using This API, we will tell you about Site Traffic API, a tool that will allow you to improve your positioning.
How to analyze a web page: 4 basic metrics
Bounce Rate
The percentage of single-page sessions, that is sessions in which the user left your site on the entry page without interacting with it.
It is very important to know this metric since it tells us if the page is interesting for users at first glance. If our bounce rate is very high, it means that many users are fleeing the page as soon as they arrive.
Engagement
The relationship of a company with its public (in this case, in the online world).
This is a more social metric that measures the level of interactions that users have with a page. I say that it is more social because it applies mainly to social networks. For example, if on Facebook your page and your publications get 100 interactions in a month (likes, clicks on links, shares…) and during that same month they have had a total of 10,000 impressions, your engagement percentage will be 1%.
Conversions
The number of times that users perform an action on a website that has previously been set as a campaign objective.
Let’s take an easy example to understand each other. Imagine that you have an e-commerce, and one of your most obvious goals will be to sell, right? Well, every time a user makes a purchase in your store, he will be making a conversion.
That is the most obvious example, but really a conversion can be any action that you consider valuable for your site. If the fact that they visit a particular page is important to you, that would be a conversion. I give you more examples of possible conversions: leave the email, call a phone number, click on a call to action, download a pdf…
The important thing about this metric is to have it very clear from the beginning of the campaign. Setting the conversions that we want to measure will be one of the first steps to take on any website.
ROI
Return On Investment or Return on investment.
It is the key metric to see if our investment in online advertising is profitable or not. That is to say, how much profitability are we getting from the online efforts that we are carrying out? Or, the same but the other way around, how much did the conversion cost us? It is calculated with a formula like the following: ROI = Net income / Cost of investment x 100.
Check Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc).
This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages with the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site