If you’re running a business, then you know how important customer feedback is, as it can help improve your products and services, as well as gain insight into your customers’ needs and preferences.
The more positive reviews your product has, the more likely it is to appear at the top of the search results on Amazon. That is why it is so important to develop a strategy to get more reviews.
The first step is to anticipate what Amazon’s algorithms are looking for in a review and how they work. The second step is to create a plan to obtain reviews that will be attractive to the algorithms. The third step is to execute that plan and evaluate its effectiveness. Now how can one get valuable insights from Amazon reviews with ease and certainty? Business owners request from developers to devise software that can mine feedback programmatically for their purpose, and developers choose the most robust software on which to base their developments, so they turn to Amazon Reviews API.
Why Are Amazon Reviews So Important?
Consumers trust online reviews more than any other form of marketing, including advertising or word of mouth. According to a survey conducted by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations from friends and family. Additionally, 64% of consumers say that positive reviews influence their purchasing decisions, while only 15% of consumers say that negative reviews have an impact on their decision.
While it may seem obvious that you should have positive reviews on your product page, the truth is that having even one review can have a significant impact on your sales. According to a study conducted by the University of Texas, each additional review you receive increases your conversion rate by 0.25%, which equates to an additional $2,500 in revenue over the course of a year. Although this might not seem like much at first glance, it adds up quickly when you consider how many sales you need to make $100,000 in revenue.
Positive reviews increase your product’s visibility and credibility in the eyes of potential buyers. If you manage an eCommerce store selling products on Amazon, you should be aware that customer feedback can be crucial for increasing sales and improving customer experience. Customer feedback can provide valuable information about what your customers like and dislike as well as what they would like you to offer them in future.
However, reading through all the comments can be time-consuming and difficult. That’s why we recommend using Amazon Reviews API.
This API allows you to extract valuable insights from Amazon reviews. With this information at your disposal, you can make decisions based on what your customers really want and need. This API has a lot of features that make it the perfect choice for businesses looking for a way to mine valuable insights from Amazon Reviews. It’s easy-to-use and its interface makes it simple for anyone to obtain valuable insights from Amazon Reviews.
A high star rating usually means that the customer was happy with their purchase and had no major issues with your product or service. But a high star rating alone is not enough to make a decision – you also need to look at the actual text of the review. But getting customer feedback can be a challenge – especially if you’re getting a lot of traffic on your website or store. So one way to make things easier is by using an API for Amazon reviews.
How To Start Using Amazon Reviews API
If you already count on a subscription on Zyla API Hub marketplace, just start using, connecting and managing APIs. Subscribe to Amazon Reviews API by simply clicking on the button “Start Free Trial”. Then meet the needed endpoint and simply provide the search reference. Make the API call by pressing the button “test endpoint” and see the results on display. The AI will process and retrieve an accurate report using this data.
Amazon Reviews API examines the input and processes the request using the resources available (AI and ML). In no time at all the application will retrieve an accurate response. The API has one endpoint to access the information where you insert the code for the product you need a review about.
If the input is “ B079JD7F7G“, amazon.com and Page Number in the endpoint, the response will look like this:
{
"ProductName": "TP-Link AC1750 Smart WiFi Router (Archer A7) -Dual Band Gigabit Wireless Internet Router for Home, Works with Alexa, VPN Server, Parental Control, QoS",
"ProductRating": "4.4 out of 5 stars",
"ProductUrl": "https://www.amazon.com/product-reviews/B079JD7F7G/ref=cm_cr_arp_d_paging_btm_3?ie=UTF8&pageNumber=1&reviewerType=all_reviews",
"Reviewers": [
{
"review_body": "Archer A7/AX21 2.4G speed for iPhone 11 from 300M Verizon Fios",
"review_title": "Archer A7/AX21 2.4G speed for iPhone 11 from 300M Verizon Fios",
"reviewer_name": "Westsoc",
"stars": "5.0 out of 5 stars"
},
{
"review_body": "I've had this router now for two and a half years and it's still working perfectly. Probably the best part about it is the mesh network- meaning I can, and have, hooked up a WiFi extender that works to get much better speeds downstairs while the modem and router are upstairs. The way a tech explained it, is if you don't have a mesh network then a WiFi extender actually creates a secondary network, which doesn't work so well. TP Link has one app for both the router and extender and it all works seamlessly.",
"review_title": "Good product and customer service",
"reviewer_name": "Cassandra",
"stars": "5.0 out of 5 stars"
},
{
"review_body": "TP-Link AC1750 Smart WiFi Router (Archer A7)",
"review_title": "So far no drops since I learned it's important to use new ethernet cable and included adapter",
"reviewer_name": "Lynn",
"stars": "4.0 out of 5 stars"
}
{
"review_body": "I had no trouble setting it up, easy as it gets. I see no problems with it so far, but, it replaced the phone line internet with my new supposedly \"faster, leaner, meaner\" fiber optic set up, and honestly, I see no change. The only change is I am paying more per month for the service and I had to spend another 60.00 to buy a new router. Oh well….so much for new technology. But, this is working fine, I have only had it hooked up since Friday afternoon and this is Sunday.",
"review_title": "It's good so far",
"reviewer_name": "J. A. hays",
"stars": "4.0 out of 5 stars"
}
{
"review_body": "Good basic router for non-IT professionals and IT professionals that don't need deep customization. The router provides a decent wireless footprint and it is stable. The web interface is easy to use with little knowledge.",
"review_title": "Good basic router, not customizable enough for IT Pros.",
"reviewer_name": "Justin Smith",
"stars": "4.0 out of 5 stars"
}
],
"Total_Review_Count": "70,440 global ratings"
}This is an extract of the full report the API retrieves, which has been shortened with the aim of summarizing.