A lot of people when they start a business ask themselves: why not just use English? And although English is the most common business language, the foreign language most frequently taught in schools worldwide, and the official tongue of 20 of the most significant international organizations, it is far less widely spoken than we would like to think.
For instance, just 39% of French people speak it as a second language. This percentage is somewhat less than 35% in Italy and only 23% in Spain.
If these countries weren’t the “English-loving” nations, these statistics wouldn’t be all that concerning.
When emerging markets are taken into consideration, the situation becomes significantly worse: only 5.2 percent of people in Russia speak English fluently; 5 percent in Brazil; and less than 0.75 percent in China.
Given that the total population of these three nations exceeds 1.7 billion, it is clear that failing to translate your content could end up costing your company a small fortune. This is why a translation API is an answer for expanding your business.
The Value of Translation
One of the most effective and quick ways to establish relationships and add value is to communicate with international customers in their native tongues. To serve these purchasers, however, businesses do not necessarily need to build dozens or even hundreds of assets from scratch.
The benefits of translating content include:
Increased trust from global customers
A consistent brand experience across all markets
Support for in-market teams, distributors, and partners
SEO benefits that drive increased local search results
A platform for testing new markets
Translation and localization are two different translation-related concepts, while frequently used interchangeably. The conventional translation is just what its name implies: rewriting text in a different language, frequently in a style that is universally and easily understood.
Reaching Everywhere’s Global Customers
According to research, prospective buyers need to be exposed to your brand at least seven times before making a decision. To reach a global audience, you must therefore utilize as many avenues as you can, and translation can assist you in doing so.
Why do we recommend Text Translation and Language Detector API?
This API can easily help you detect the language of any text you put. Also, you will be able to easily translate any texts you want.
What this API receives and what your API provides (input/output)?
Simply paste the text you want to translate or use to determine the language. Either the revised text or the language translation will be sent to you.
What are the most common uses cases of this API?
This API is ideal for any user or business that receives traffic from all over the world. There are many languages that are supported, so everyone who visits your website will feel welcome and find it simpler to connect with the material.
If your business doesn’t reach everyone, you’re missing out. The best way to draw in new clients is through global expansion, which doesn’t need a significant time or financial commitment. For example, using a translation API greatly simplifies this work.
Also published on Medium.