Enrich Your Customer Data With This API

Are you trying to enrich your customer data and don’t know how? This is how an API can help you.

When we talk about customer data, we refer to any type of information that can be obtained from a company’s customer database. This is done to understand the clients’ behavior better and improve the profits that can come thanks to creating customized content for different groups of customers.  

So, data enrichment is the procedure that takes smaller bits of data and groups them into a bigger database. To begin, they aggregate first-party data from both internal and external sources. This information may then be used to learn a lot about the consumer. Furthermore, by using customer data enrichment, businesses may make more educated decisions, broaden their audience base, and tailor their experiences for improved customer experiences.

With this being said, you probably now understand how important customer data is and how you need to enrich it constantly so you can get ever better results every time. However, if you’re still wondering how to do this, then know that using an API is the best solution. This is an interface that connects two computers or applications and allows them to communicate. By doing this, the API collects information from a place and then provides it to you as soon as you make the request. 

Where To Find A Good API

APIs are everywhere online and you can use plenty of them to enrich your customer data. However, you should know that not every one of them works the same way, so you can end up losing a lot of money and time if you choose the wrong one. 

Because of this and to explain better the way an API works, we will use Klazify, since we believe that it is the most complete and useful tool for customer data available at the moment. Natural Language Processing (NLP) and a Machine Learning Engine are used in this program and it also examines website text and categorizes it into 385+ potential topic groups based on the IAB V2 standard.

To get the information, you have to:

The answer will look something like this:

{
  "domain": {
    "categories": [
      {
        "confidence": 0.69,
        "name": "/Online Communities"
      }
    ],
    "domain_url": "http://www.reddit.com",
    "social_media": null,
    "logo_url": "https://klazify.s3.amazonaws.com/72644513816371671666195303e293793.01678727.png"
  },
  "success": true,
  "objects": {
    "company": {
      "name": "Reddit",
      "city": "San Francisco",
      "stateCode": "CA",
      "countryCode": "US",
      "employeesRange": "1K-5K",
      "revenue": null,
      "raised": 550100000,
      "tags": [
        "Internet",
        "Web Services & Apps",
        "Technology",
        "Forums",
        "Mobile",
        "B2C"
      ],
      "tech": [
        "google_apps",
        "aws_route_53",
        "amazon_ses",
        "mailgun",

Is This Safe?

It is! This platform will browse to the required domain name or URL, gather its content, and establish appropriate categorizes based on an IAB V2 Standard classification taxonomy, which may be used for 1-1 personalization, marketing segmentation, online filtering, and other purposes. As a consequence, the URL or domain may now be assigned to a specified category.

Klazify’s classification is suitable for internet filtering and security applications, and the best part is? They handle all accessible domains as well as nearly all foreign languages.

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Also published on Medium.