Emails are an integral part of a successful store in Wix Ecommerce. From emails promoting new products to Black Friday sales, get set up for a successful email relationship with your customers.
Why is Email Marketing Important for Wix Ecommerce Success?
Email marketing has been the consistent stalwart of online business since before websites were invented. While other marketing strategies have come and gone, email has consistently outperformed every other tactic. Email marketing helps you to build lifelong relationships with your audience. It’s getting more and more expensive to acquire customers.
Once you’ve spent resources acquiring traffic it’s essential that you convert that anonymous user to a potential customer at the earliest possible opportunity. In order to do so, your cost of communicating with that user on an ongoing basis will descend. How? Well now that you’ve funnelled that customer into an email campaign you can now communicate directly with that person, via email, one of the cheapest and most effective ways of communicating to your audience.
Here are 5 Email Marketing Tools for Wix Ecommerce:
This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.
The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Sendinblue includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
GetResponse has a huge number of features that go well beyond email marketing including video email marketing, landing pages, design testing, A/B testing, and more. They also offer outstanding automation features so you can create automated email campaigns based on different conditions and triggers. On the more expansive plans, you’ll also get access to a webinar feature and inbuilt CRM in addition to other tools.
This tool scores really well on pricing (very affordable) and on almost all features. However, it doesn’t score the best in all of them So if you need the best of the best in a certain area, keep that in mind.
Act-On is an adaptive marketing platform that drives personal and purposeful multi-channel marketing, that aims to spark better inbound and outbound marketing, enable a tighter alignment with sales, and turn user data into substance to act-on.
The vendor states their customers range from start-ups and fast-growing young companies to well-established enterprise institutions; from marketing teams in small and medium-sized businesses, to independent teams in large enterprise corporations. They use Act-On in many different ways to realize their marketing objectives.
As an all-in-one marketing suite, EngageBay could present a really good solution to startups looking for inexpensive email marketing.
There’s no need to pay for several programs or integrate several pieces of software. EngageBay offers a slew of features, as it’s the title as an all-in-one marketing suite might indicate. There’s Sales Bay for sales automation, Service Bay for service automation, and Marketing Bay for your marketing needs.
With this service, you can browse countless email templates, quickly coming up with one that suits your email campaign needs. You can also create your very own templates so your messages have the kind of personalized approach for more conversions. With email broadcasts, you can mail out your newsletter, relevant offers, and promotions.
There are a few cons about this email marketing software: According to several customers, they said that some features are missing, or are under development but the current ones available are fine. But as the industry grows this tool should be able to improve and fix their errors, otherwise it’s not good
It’s a design based email marketing platform for newsletters. With Curated, you can easily create and send simple email newsletters to engage your social audience and extend your business
You can also write original content or share videos, articles, links, images from your device, and more content from around the web, as well as composing a message and sending it to your list in minutes, keeping your brand and content top of mind with the people that matter most: your audience.
The cons that several customers complain about is that some parts of Moosend have suboptimal documentation, which requires testing what feature is actually doing. On the other hand, real time chat support helps a lot though,, and documentation is also improving.
Curated paid plans start at $25.00 for up to 500 subscribers, 501-2500 $29.00 and maxes out at 25,000-50,000 for $399.00.