A service business is one that provides a product (could be intangible), produced by a team or a person. Some examples would be accounting, landscaping, banking, etc.
The principal first foot step to start a service-based business is to look for a space in services that exist in your area and create a business that fills the space. Beyond that, it will depend absolutely on the company you pick. A good site to start is by creating a business master plan. During that process, you will start to focus on many of the factors of starting a business, like your target audience, marketing strategy, and funding needs.
For this, email marketing is a crucial element of a well founded marketing strategy for service-based businesses. Not only does it help to build awareness, but it keeps your business top priority with the clients you already acquire. If email marketing is still not a piece of your digital marketing master plan,maybe it’s time to double-check your marketing plans.
Why is email marketing so important? It is a simple, direct, and easy way of communicating with your audience, potential new clients and it’s also very cost-effective. You can get innovative with engaging email subject lines, experiment with email templates, and sell new products and services.
One of the main causes why email marketing is one of the most well liked and approachable advertising strategies is that you can target your existing and future clients in a simple way and without spending lots of dollars. There are many email marketing software choices available online, most of them providing scalable email marketing tools to suit practically any company, but especially service-based businesses.
Let’s take a look at the Top 3 Email Marketing Tools for Service-Based Businesses
Postr
Postr is one of the best email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.
They say that “the foundation of great marketing is a clean, up-to-date record of your contacts, also known as your audience”. So if you create a Postr account, the company will use your setup details to automatically generate your audience for your restaurant.
This is really full email marketing software that allows a business to send emails announcing re-openings, a new franchise, new specials, etc. You’ll be able to easily customize these pre-designed responsive templates as you want.
Postr is also committed to protecting their client’s privacy. The company collects information about the customers to enable them to process orders, improve their website performance, and provide better services. Postr have worked hard to meet his obligations as a processor under Article 28 of GDPR and the EU-U.S. and Swiss-U.S. Privacy Shield frameworks.
Ontraport
Ontraport offers a full platform of marketing automation networks including eCommerce functionality for companies with online stores.
Ontraport’s visual campaign builder lets you create specific campaigns for audience engagement. You can build a campaign from the beginning or go into the market where they give you lots of the most common marketing campaigns to pick from, including cart nurturing or webinar sign-up and follow-up.
The software also provides insight into reports so you can win insight into your pipeline, traffic sources, and rates.
OptinMonster
OptinMonster is one of the best email marketing automation software that lets a person collect and automatically segment email addresses based on the user’s activity, cookies, geographical location, etc.
OptinMonster lets you build lead generation forms that are proven to grow your email list thanks to its easy-to-use drag and drop builder, 50 lead generation form templates, and different campaign types (like popup, floating bar, inline form, slide-in box,etc).
Moreover, with its Real Time Behavior Automation engine, you can recognize what their clients are looking for at the moment and exhibit a perfect opton campaign that is more likely to convert them into clients.
Also published on Medium.