Do you have a marijuana and cannabis business and want to promote it? Try these email marketing tools!
Organic search engine traffic is always required to bring in new clients. Until your company has built a strong presence on Google and Bing SEO, you’ll need to rely more heavily on platforms that currently rank in search engines, such as Weedmaps, Leafly, and the slew of third-party review sites that are springing up.
Once you have the customer’s email address and phone number, your task is to please them and establish a fantastic connection with them. You won’t be able to accomplish any of this unless you’ve selected an email marketing and email automation system that permits you to sell marijuana and cannabis.
However, most SAAS and marketing businesses, including many email providers, still prohibit the promotion of pot and cannabis sales. So you should be careful with which email marketing tool you choose for your products, since you don’t wanna end up losing time and money.
To help you with this, we put together the three best email marketing tools for this type of newsletters:
1. Postr
Postr is a new email marketing tool that use artificial intelligence to increase open rates by up to 70%. This free service is based on the idea that personalization increases conversions. Each month, you can send up to 20,000 emails to the first 200 subscribers for free. The good news is that you are not limited to sending newsletters; you can also send welcome emails, birthday wishes, and any other form of material.
Postr also enables you to offer personalized information to each receiver, something other email marketing solutions do not. The best part is that there are no limits on how many people may enter your contest or sweepstakes. Postr has no hidden fees or limitations; you simply pay for the number of emails sent.
2. Sendlane
Sendlane is a marketing automation and customer engagement tool that allows eCommerce companies to generate and deliver emails to a specific audience using a drag-and-drop builder. Marketers may use the platform to acquire insights into their consumers’ behavioral data and develop tailored communications via SMS to increase customer engagement. Businesses may also track clicks, sales, and visits across websites in real time, allowing them to make data-driven decisions.
3. Klaviyo
Klaviyo is an e-commerce email marketing service that is hosted in the cloud. Integration with numerous platforms, audience segmentation, and performance reporting are all important elements. Klaviyo enables users to send customized email campaigns based on variables such as purchase and viewing history, as well as how customers responded with previous emails.
The system integrates with products including e-commerce platforms, payment processors, and marketing tools, allowing customers to consolidate data from several sources. The reporting dashboard enables customers to assess performance using information such as recently ordered products, refund requests, visitor activity, and money earned by email marketing and advertising campaigns. Users may segment their clients based on previous purchases and send personalized email marketing to them.
Also published on Medium.