Do you have a CBD business and want to find the perfect tool to promote it with email marketing? Check these ones!
Email marketing is as easy as it is effective. You collect your audience’s contact information and then send them an enticing message. They’ll be your customer before you realize it. That sounds overly simplistic. But there’s a reason email marketing generates 180 percent more conversions and has a 44:1 return on investment, according to some statistics. Getting to that stage, of course, is far from automatic.
Email has been accorded media status – it is your avenue for growth. The email service provider is at the heart of your email marketing strategy (ESP). However, you must select a cannabis-friendly ESP. This is to avert a potentially disastrous email marketing disaster. Account suspensions, suspensions at random, and marketing restrictions? That’s something no one wants.
Use no marketing software vendor that has ambiguous laws and unsaid policies for sending Cannabis email. Finding a decent ESP in this sector is, to say the least, perplexing. That’s why we put together three of the best email marketing tools for CBD businesses:
1. Postr
Postr is a new email marketing tool that use artificial intelligence to increase open rates by up to 70%. This free service is based on the idea that personalization increases conversions. Each month, you can send up to 20,000 emails to the first 200 subscribers for free. You are not limited to sending newsletters; you may also send welcome emails, birthday wishes, and any other sort of information.
It also enables you to deliver customised information to each receiver, which is not possible with conventional email marketing solutions. The best part is that there are no limits on how many people may enter your contest or sweepstakes. Postr has no hidden fees or limitations; you simply pay for the number of emails you send.
2. Ongage
Ongage is a cannabis-friendly email marketing service provider. They offer several native connectors with eCommerce systems and email service providers. The provider is unusual in that it allows you to send emails via several email relay providers. So you control the emails and database from a single location, but you may get the highest deliverability (and lowest cost per send) by connecting different SMTP providers.
It’s a terrific option for Cannabis and CBD businesses who want to keep all of their transactional communications and promotional emails in one location. Ongage offers a 14-day free trial where you may test out the entire platform. It is better suited for medium to big businesses that require the capacity to send a huge number of emails quickly.
3. Automizy
Automizy is an easy-to-use cannabis software and email marketing platform. The platform is a terrific fit for cannabis shops and companies looking for a one-stop shop for newsletters, lead nurturing, promotion, and retention emails.
With their free trial, this platform allows you to test out the entire platform. Built-in machine learning provides you with additional power in the form of an AI-based subject line tester and automated follow-up email timing.
Automizy is suitable for a wide range of businesses, but it is one of the finest email marketing platforms for cannabis brands who require email marketing with easy automated campaigns and drip marketing. Companies that do not have a large marketing team might profit from using a simple lead nurturing approach.
Also published on Medium.