If you own a captive insurance company and are looking for a way to promote it, we bring you some tools that could be useful.
Insurance is a way of safeguarding against financial loss. It is a type of risk administration that is mainly used to protect against the possibility of a contingent or uncertain loss. It is a contract in which a person or business receives financial protection or compensation from an insurance provider in the event of a loss, as represented by a policy. Customers’ risks are pooled to make payments cheaper for the insured.
There are different types of insurance. One of them is the captive insurers which companies create for the specific purpose of financing the risks arising from their parent group(s), although they often also insure the risks of the group’s clients. Using a captive insurer is therefore a risk management technique that allows a company to create its own insurance subsidiary to finance accumulated losses through a formal structure.
A “captive insurer” is generally defined as an insurance company that is wholly owned and controlled by its insureds; its primary purpose is to ensure the risks of its owners and its insureds benefit from its profitability.
So, if you’re in this field of business, email marketing may be really helpful, since you can use it to promote and get fresh clients every day.
Within this respect, Email Marketing is one of the most effective marketing strategies based on sending web messages to your clients to remind them about your brand and show them discounts, news, among many other things. Nevertheless, you need to be careful if you’re going to promote your travel insurance business because not every email marketing tool allows this type of content.
As a result, we’ve selected three of the top tools for email marketing about captive insurance to save your business:
1- Postr
The Postr technology employs artificial intelligence to offer clients the best possible results in every email sent. This platform is perfect for connecting with your customers and determining their needs. This allows you to gain a deeper understanding of them and learn about their preferences.
Postr also includes Al-drive algorithms, which recommend the best days and times to send emails for maximum results. You can also use one-to-one personalized information that is generated automatically for each recipient.
2- SendGrid
SendGrid is a cloud-based SMTP provider that allows you to send email without having to maintain email servers. SendGrid manages all of the technical details, from scaling the infrastructure to ISP outreach and reputation monitoring to whitelist services and real-time analytics.
This software provides two ways to send an email: through our SMTP relay or through our Web API. This plataform provides client libraries in many languages. This is the preferred way to integrate with SendGrid. If you choose to use SendGrid without a client library, The Web API is recommended in most cases as it is faster, provides some benefit with encoding, and tends to be easier to use. SMTP provides many features by default but is harder to set up.
3-AWeber
AWeber is one of the industry leaders in email marketing software for business owners. Without the need for a tech genius, AWeber allows you to quickly construct flexible landing pages, load and manage contacts, send attractive emails, send fast push alerts, and assess results.
It also works with over 1,000 partner software solutions, allowing clients to seamlessly connect to the apps and services they need to run and grow their businesses.
Also published on Medium.