Emails are an essential part of a successful Bakery Shop. From emails promoting new cakes or cupcakes to update with the prices, get set up for a remarkable email relationship with your clients.
Why is Email Marketing Crucial for Bakery Shops Success?
Email marketing has been the consistent stalwart of online business since before websites were created. While other marketing strategies have come and gone, email has consistently outperformed every other tactic. Email marketing helps you to build long and strong relationships with your clients. It’s getting more and more costly to obtain new clients.
Once you’ve spent resources acquiring traffic it’s essential that you convert that anonymous user to a potential customer at the earliest possible opportunity. In order to do so, your cost of communicating with that user on an ongoing basis will descend. How? Well now that you’ve funnelled that customer into an email campaign you can now communicate directly with that person, via email, one of the cheapest and most effective ways of communicating to your audience.
Here are 5 Email Marketing Tools for Bakery Shops:
Postr
This is one of the best known free email marketing software that comes with content ready, Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.
The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Postr includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice software to have if you want to send automated, content-based emails.
SendGrid
This is an email marketing solution designed to simplify email campaigns and drive your business to success. Integrate your lead generation form, contact form, or signup form with SendGrid to automatically synchronize new contact information to your SendGrid contact lists.
This all-in-one transactional and marketing email solution that appeals to both developers and marketers. Very easy to integrate API triggers into external sites/apps and also easy to integrate with 3rd party marketing stack providers.
A full suite of solutions from managing marketing lists to creating campaigns or transactional triggers. The metrics are very expandable, you can view your open rate, clicks, and unsubscribes all in one screen.
Unfortunately, several customers complain about the contact calculation, which is confusing for them. It’s also difficult to delete contacts and the customer service experience is a little deficient.
MailChimp
Mailchimp is one of the popular apps for email marketing developed by The Rocket Science Group LLC.
The main features include predesigned and user defined email templates, drag and drop editor for designing templates,email beamer, integration with around 100 other apps and services like Facebook, Twitter, Google, WordPress etc, multi user accounts with different levels of access, designing custom signup forms, classify different segmentation and groups,autoresponders,delivery by time zone,spam filter diagnostics,API for syncing with existing customer databases etc.
The cons several people complain about is that the email creator isn’t very easy to use. For this reason, people look for interfaces that are more polished. Unfortunately, if you aren’t using their forms you cannot get statistics into your site.
ConvertKit
This email marketing tool enables you to schedule your email sending process in which you can select particular days for delivering your emails. Not only you can schedule the emails, but also check the sequence of drip emailing
Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. It is especially recommended to Convertkit to bloggers, because the founders were bloggers and created the software with this audience in mind. With Convertkit, you can also create landing pages.
Mad Mimi
This is a simple email marketing platform used by several companies. It allows you to create, send, share, and track email newsletters online. This marketing tool is for people who want email marketing to be simple.
Every day, over 40 million emails are sent, shared, and tracked using their powerful service. It was initially conceived as a tool for musicians to create online press kits but the idea pivoted to an email marketing platform featuring a simple design experience.
Many people complain about the design which is centered on email lists, and limits functionality. If you need something simple, then try Mad Mimi, if you need something more developed, try other email marketing software.
Mad Mimi has a free trial (with no credit card required) followed by a Basic Plan of 500 subscribers for $10. Pro is $42 for up to 10,000 subscribers, and Silver is priced at $199.00 for up to 50,000.
Also published on Medium.