The importance of email marketing for Square Online eCommerce is as much as in any other eCommerce. Online marketing is the synonym for growth for the online business world. Many companies have now stepped into the market.
You are no doubt aware, the market is already getting too crowded and in order to survive this world, you need a unique and effective eCommerce marketing strategy.
This is a good strategy to spread the information about your new products because through this tool you can maintain regular communication with clients by customized, extremely targeted messaging created from geo-targeting, likes, and interests. But this instrument is especially helpful in this type of eCommerce.
Nowadays, the most successful Square Online eCommerce are using email marketing to enhance audience engagement.This kind of messages include convincing writing, pictures, and links that are all made to persuade potential customers.
One of the best known and recommended email marketing software for Square Online eCommerce companies is Postr. This software has used artificial intelligence technology that allows their customers to attain large open rates of at least 70% for email marketing campaigns.
This is also one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month.
Postr includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.
Business owners running eCommerces can significantly improve traffic and clients retention on their website thanks to the following positive qualities of email marketing:
1. CHEAP
Email marketing’s cost is much lower if we compare any other cost of digital marketing tactics. Hence, it allows better maximization of the company’ budget. Other crucial factors of preserving the company’ solidity can be distributed with a more sufficient amount of funds.
2. ACTIVE
The contents of each email marketing content differ depending on the goal and topic of the campaign. This means that it can effortlessly be shaped and build up to complement the eCommerce’ needs and goals. Email marketing content can as well be improved with email banners and graphics, images, or videos to help create a good impression to target clients.
3. PERSONALIZED
Sending customized emails adds is a plus to e-Commerce reliability. With customizable content, the Square Online eCommerce will be able to expose its own different features and services for the target audience to easily catch the company’s message and try the plenty of features that appeal to it.
Moreover, customized messages assemble a relevant connection between the eCommerce and its clients. It is also an important element in raising the performance of each email campaign.
4. EASY-TO-SHARE
Once an eCommerce gathers the email addresses of its target audience, then it is time to use email marketing software and tools that will help blast and disseminate the email campaigns to the intended recipients. That’s why, for us, Postr will be the best option for your eCommerce.
5. TIME-SAVER
With email marketing, you can save up to 70% of your working time through automated messages and emails sent to clients. There are campaigns that can be sent for a specific period of time. If you prefer this type of strategy, it will enable you, as an eCommerce owner, to focus more on progressing in other additional strategies for improving your business and boosting the products being offered.
Also published on Medium.