Email is still the most effective, because through this tool you can maintain regular communication with clients by customized,extremely targeted messaging created from geo-targeting, likes, and interests. But this instrument is especially helpful in the casino industry.
Nowadays, the most successful casinos are using email marketing to enhance audience engagement and increase traffic to landing pages, encouraging not just gaming but shows, entertainment, and hotel or restaurant deals. This kind of messages include convincing writing, pictures, and links that are all made to persuade potential customers to jump on and enjoy a night out.
Email marketing can be considered as one of the best marketing strategies of all time. First, because email marketing can be absorbed into the plenty strategies used by casinos to improve their acquisition and rates.
One of the best known and recommended email marketing software for casinos is Postr. This software has used artificial intelligence technology that allows their customers to attain large open rates of at least 70% for email marketing campaigns.
This is also one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month.
Postr includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.
Business owners running an casinos can significantly improve traffic and clients retention on their website thanks to the following positive qualities of email marketing:
1. LOW COST
Email marketing’s cost is much lower if we compare any other cost of digital marketing tactics. Hence, it allows better maximization of the casinos’ budget. Other crucial factors of preserving the casinos’ solidity can be distributed with a more sufficient amount of funds.
2. ACTIVE
The contents of each email marketing content differ depending on the goal and topic of the campaign. This means that it can effortlessly be shaped and build up to complement the casinos’ needs and goals. Email marketing content can as well be improved with email banners and graphics, images or videos to help create a good impression to target clients.
3. CUSTOMIZABLE
Sending customized emails adds is a plus to the online casino’s reliability. With customizable content, the casinos will be able to expose its own different features and services for the target audience to easily catch the casino’s message and try the plenty of features that appeal to it.
Moreover, customized messages assemble a relevant connection between the casinos and its clients. It is also an important element in raising the performance of each email campaign.
4. EASY-TO-SHARE
Once a casino gathers the email addresses of its target audience, then it is time to use email marketing software and tools that will help blast and disseminate the email campaigns to the intended recipients. Not all the marketing software tools support email marketing for online casinos. That’s why, for us, Postr will be the best option for your business.
5. TIME-SAVER
With email marketing, you can save up to 70% of working time through automated messages and emails sent to clients. There are campaigns that can be sent for a specific period of time. If you prefer this type of strategy, it will enable you, as a casino owner, to focus more on progressing in other additional strategies for improving your business and boosting the services being offered.
Also published on Medium.