Despite the thousands of emails, people receive every day, email marketing is still one of the most effective software available. Read and learn its benefits!
Is Email Marketing Effective?
Yes. It’s one of the most effective marketing tools. Especially when it’s done well. Success rates differ depending on the industry and the goals set; but when you think it’s direct, personal, interactive, flexible, easy, measurable and it can be automated – well that’s 7 reasons right there as to why it’s a vital marketing tool for communicating with customers
Email marketing is one of the most popular forms of marketing, with 57% of organizations using it and 77% of consumers saying they’d prefer to receive promotional information via email. But how effective is it when clients receive thousands of incoming emails every day?
Which Are Some of Its Advantages?
- The biggest advantage of email marketing is that it allows you to reach customers directly. Even if your target customers are not directly searching for your products on social media or search engines, they will still eventually come across your emails. Since most people check their emails at least once a day, this guarantees that your message will be seen by the customers.
- Another advantage of email marketing is that you don’t need to invest in expensive advertising space or pay for a mailing list. In fact, you can do everything yourself and not have to worry about setting up any complicated systems.
- Email marketers also get to send out newsletters and special offers, which are great ways to increase customer loyalty and keep them coming back to your website. If you create a newsletter that people enjoy reading, they will be more likely to share it with their friends and family members.
Postr:
Postr is an email marketing system that boosts open rates by up to 70% using artificial intelligence. The theory behind this free service is that personalization encourages conversion. You may send up to 20,000 emails each month to your first 200 subscribers for free. In addition to newsletters, you may send welcome emails, birthday wishes, and other forms of communication.
Postr allows you to do a more in-depth study on each of your clients thanks to new technologies, which offers you additional benefits by allowing you to communicate with your customers in a more effective and efficient manner. Many enterprises, including bloggers, journalists, YouTubers, and artists, use Postr all over the world.
Postr Benefits:
- It Is cost-effective
- Postr allows businesses to build relationships with their customers and increase customer loyalty
- Helps you through the buyer’s journey
- Can increase the customer lifetime value
- Allows you to connect with your customers more
- Widely used
- Works well for encouraging small-scale purchases
READ MORE:
Tips to Make Your Clients Interested in Your Digital Campaigns – TheStartupFounder.com
Also published on Medium.