If you have an event soon, you would like to promote it in all your communication channels right? Why would it happen if we tell you that you can use email marketing strategies for boosting your campaign? In this article, we talk about the best practices you can apply to send the best email marketing event promotion!
In the first place, we are going to explain what email marketing is and why you need them to spread the word and invite people to your event. Emails are digital letters that are sent through online providers like Google or Yahoo. When you use it as a part of a marketing approach, they have a particular style and you use bigger platforms to deliver them, like Postr.
Marketing strategies work better if you use diverse channels, each one based on specific targets. So, as a part of a company that has important upcoming events, like an anniversary or an annual congress, you should use emails. By using them, you can remind your actual or potential customers of all the information they have to know to accept your invitation.
Why Is Event Promotion So Important?
Promoting an event is the key to any successful attendance but it is also important to improve the subscriber and brand relationship. You won’t invite someone you don’t like to see to a relevant meeting, right? Hence, customers will feel glad of being included and you can get a sense of trust and loyalty beyond a personal touch. For consumers, it’s a chance to interact directly with businesses and know a little more about them.
Do you need some data to convince your team? Here it is: according to a study, 78% of marketers choose email marketing to reach a bigger audience. And, in the other way, 26% of the receivers open them if they see there will be an interesting party. Besides, the ones who come have said that they view the brand in question with a positive perspective after participating in a free event.
But You Have To Apply This Best Practices For Improving Your Invitation Emails
- Use templates to send emails before your event date. With an official announcement and a series of teasers, made by Postr, you will give the information measured. That will keep the hype high. And also, you would keep a storyline that will give consistency to your message.
- Unique offers. You can add some discounts for the ones who first register or the late ones. In what things? Food, beverage, merch or even giving them an exclusive souvenir after the event.
- Link your email with social media content. People who had already confirmed their assistance are a great boost for the undecided customers. You can share posts with more data, an influencer invitation, or simply insist on your proposal but for other media.
- Make your subscribers invite more people. This is the most difficult part because, how can you make the CTA so strong that it impacts others? Here you could use group discounts, a survey, a contest, or just suggest that their friends don’t want to miss out on an extraordinary ghatering!
- List your subscriber’s addresses with the help of a great email marketing tool. Postr gives you all the facilities you need to deliver any message in time. Just sign up with your account and start sending emails to join a crowd on the day of your product event promotion!