Email Marketing is nowadays used by all the brands which have a website, even solo professionals. Due to its importance, in this article, we are going to review some of the best practices for brands. Keep them in mind when you start to implement e-marketing solutions on your campaign.
First of all, for boosting engagement and driving conversion you would have to follow a few rules. In the first place, you have to follow proper email etiquette. This means that overall the people you have on your list, you must treat your subscribers with respect and kindness. Only the people who feel you really care about them will continue to subscribe and read your content.
Also, you will make sure you don’t send too many emails and facilitate the unsubscribing. To prevent this from happening, we suggest you write a catchy subline and preview. Watch over grammar and spelling, and use cool templates to attract them with design aspects. If your emails are enjoyable, people will actively appreciate them and demonstrate it to you later. How do they do it? Follow you on social media, visit your website, and even participate by answering.
In the second place, you should take into consideration the time on the day when you schedule your emails. The more data you can collect about your audience, the better: location, age, occupation. All this info will be very valuable to set a time and will affect their email open times.
So, you can identify the range of hours where people are most active or check their email box. And surely will have more opportunities they watch and read your content. It’s a matter of testing and trying. You will ensure your open rates if you constantly revise statistics.
About spammed emails, most guides suggest sending a double opt-in or a welcome email. That option will help users to get verified and won’t lose a single email. Another thing you can try is contacting and telling them to mark the address as “not spam”.
Adding them to a safe email list could work too. This will tell the ISP (Internet Service Providers) that the email should go to the main inbox going forward. And last but not least, buy an email domain to get verified faster.
In fourth place, don’t forget to add value because that is the perfect form to catch their attention. Offering, for example, a free downloading file or a discount through a code you can get more subscribers than simply sending a copywriting text. But you have to keep the value coming.
How can you do that? Continue sending tips, special material, and an occasional holiday or birthday message. This will increase the loyalty of your customers even more. Furthermore, it’s crucial to grow your email list in an organic way over a period of time. If that doesn’t happen, you can use better sign-up forms that will help new users to subscribe.
And the fifth and last piece of advice is to optimize emails for mobile and desktop view. Your customers may read you in one or another and you have to be ready. Use the most requested custom templates of Postr to adapt your format to both platforms. We hope that this guide can help you build the best email marketing for your brand!