Are you looking for a way to obtain deeper insights from your leads? If that is your case, this article is for you because here we will tell you how to easily enrich any database with business data using an API!
Nowadays it is essential for companies to seek to optimise all the information they have on their websites. In digital marketing, information about leads is crucial to improve personalisation and segmentation, and to run better sales campaigns and new product launches.
That is why more and more B2Bs and companies are starting to use website caching APIs to enrich their databases and make them as complete as possible. What is the function of these APIs? To put it simply, to extract information from any website that can then be used for different purposes.
One of the most common uses of a website categorization API, also called URL categorization API, is to enrich the data enrichment process. These software programs use artificial intelligence and search engines to provide more information about a website’s visitors, such as their age, their gender, the time they have spent on a page, the number of clicks they have made on a site, and much more.
This information is ideal for better marketing campaigns, better personalisation and targeting, as well as knowing if you are reaching your target audience. But these APIs can also give you data on your competitors.
A URL categorisation API can tell you, for example, how big a company is, what industry it belongs to, can provide the official social media links and also its logo in top quality. As you can imagine, this data is crucial for anyone looking to get a head start on their competitors, but it’s also essential for a B2B company to find new customers who might need their products or services.
So, here we will introduce you to the best website categorization API to enrich your databases based on business data. It’s called Klazify and it’s available on the Zyla API Hub. In the next section, we will tell you more about it.
How Does Klazify Work?
This website classification API mines a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine to gather internet data. As a result, JSON, PHP, or Python can all be used to provide an answer. The Zyla API Hub, the top API marketplace obtainable in 2022, developed it.
There are several applications for Klazify. Its IAV B2-based categorization taxonomy can be applied to projects like 1-to-1 personalisation, marketing segmentation, internet governance, and more. As a result, Klazify developed a social media scraper that offers helpful data along with a list of URLs for each social media channel associated with a domain.
You can use the platform for 100 API queries per month without having to sign up for a plan to test it out. This results in it offering a Logo API to extract any company’s logo as well as a social network link scraper with no request/second restriction.
How To Use It?
Klazify has a straightforward user interface and reacts rapidly. Observe these easy procedures to acquire business information from any website:
- Go to www.klazify.com and complete the form to obtain an API key.
- Take a domain related to your research and copy it. After demonstrating that you are not a robot, submit it.
- An answer in one or more computer languages will then be provided by the API.
- Find the data you require and put it to good use.
Now you know how to enrich your database with business data using an API and have been introduced to the best website categorization API available. Start trying it and see the results!