If you are here, you probably more or less know what taxonomies are about. We know that it is important to apply them to our websites to improve performance and our arrival. However, the taxonomy process can be a headache. Fortunately, there are tools that make this task easier. Continue reading Don’t Stress About Text Classification With This API, we will talk a little about Taxonomy and about IAB Tech Lab’s Content Taxonomy, a software that will help you with this task.
The main function of the digital marketing-oriented taxonomy can be said to be predicting where your user will be looking for things. In other words, by implementing the SEO taxonomy on your website, you will avoid sequential scans, reducing the number of interactions required to locate something.
So… What are taxonomies?
According to a structural or hierarchical viewpoint, taxonomy is used to organize and organize knowledge as a science or field.
Taxonomy is the term used in biology to describe the division of living organisms into hierarchically organized groups, ranging from the most general—such as kingdom or class—to the most specific—such as genus and species.
However, in the context of marketing, taxonomy refers to the content organization and categorization system made up of the title, folder organization, labeling, and other components that facilitate users’ ability to access web content.
A taxonomy is an information organizing system that consists of many categories and subcategories that enable us to organize entities (things) that share a particular attribute.
What are the main components of a taxonomy?
The main components of taxonomy are the taxonomic terms that make up the categories and subcategories. We could eventually have terms that fall into two categories: preferred and non-preferred.
Preferred terms are those that the taxonomy uses to order entities, for example, the contents of a site.
Non-preferred terms may be part of taxonomies for forwarding purposes only. For example, in a taxonomy, the non-preferred term “earthquakes” may forward to the preferred term “earthquakes”.
In general, words like categories and subcategories are recommended, especially if they are used in navigational systems. As we have stated, non-preferred phrases may appear in supplemental indexes for forwarding reasons.
What facets of a website are a taxonomy’s influence?
Most people, in my opinion, concur that a taxonomy can affect at least these two facets of a website:
By enhancing the options for discovering information and directional signs, as well as by providing simple, reliable, and logical navigation patterns, the user experience is improved.
By encouraging thematic structures, such as silo structures, avoiding keyword cannibalization, encouraging user to dwell time, and lowering bounce rates, as well as encouraging semantic navigation, SEO can be improved.
Is there an optimal number of terms?
The total number of terms in a taxonomy, nor their optimal number for any given context, is not predetermined. In an e-commerce mega-site like Amazon, several hundred and surely several thousand seem necessary and opportune.
terms.
In a conventional news website, to go to another very significant case, surely it is advisable not to use (many) more than 10 main terms or categories, with no more than 10 subcategories for each of the main ones.
Don’t Stress About Text Classification: Check Text Classification IAB Taxonomy
The Content Taxonomy has developed over time to give publishers a reliable and simple way to arrange the content of their websites. For instance, to distinguish between “sports,” “news,” and “fitness” content. The Content Taxonomy definition from IAB Tech Lab offers further benefits for reducing the possibility that content categorization signals could provide sensitive data about certain topics. Examples of factors that may lead to discrimination include race, politics, religion, and other personal qualities.
If you want to know more about this API we recommend…
Classify Any Text You Want And Improve Your Business With This API
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Also published on Medium.