Thanks to the use of web analytics tools, you can collect information related to your site and thus check if your strategy is working or if you need to improve certain metrics to reach your goals. Therefore, keep reading Discover Any Traffic Sources Through This API, we will tell you about Site Traffic API, a tool that will allow you to obtain all the information you need to improve your business.
Site Traffic API
Historically, web analytics emerged almost at the same time as commercial web pages, in the early 90s. There are many companies that offer different tools for web analytics and, in turn, web positioning by SEO.
What metrics can be obtained with Site Traffic API?
With Site Traffic API, you can access all this data:
- Users
- The only users
- Sessions
- Sessions per device
- Page Views
- Traffic sources
- Bounce Rate
- Percentage of pages per session
- Average session duration
- Users by hours of the day
- User demographic and geographic data
- User interests
- Technology used
- Conversions
Do you know what are users looking for on your site?
If you have a search engine on your website, you will surely be interested in knowing what Users are looking for. Thus, you can optimize those results or create new pages in the event that there are searches that you have not valued at first.
Define your objectives and your KPIs (Key Performance Indicators)
This should be the starting point. To define your objectives, we advise you to make a distinction between primary objectives, secondary objectives, and micro-objectives. Once you have established these objectives, you can determine what KPIs you need to measure their achievement of them.
We can say that the KPIs help us to know that there is a problem and the metrics help us to understand what has happened.
Prepare your website for analysis
Make sure that all the pages of your site are tagged and that they are accessible, both by users and by web search engine robots. Your website must be indexed and appear on Google.
Analyze your website
First of all, establish the period of time in which you are going to collect the data and, later, make use of the different web analytics tools that we have presented in this post.
You are going to get a lot of data, but you must focus on those metrics that you consider most important to achieve the objectives of your page: sell more? get registrations or subscriptions? publicize your brand? be a benchmark in the market?
Interpret the results
Once you have broken down that raw data and selected the most important ones, you must assess the results. In a journalistic way, you can ask yourself some of these general questions:
Remember that the interpretation must be based on the defined KPIs and the general digital marketing objectives that your company has previously set.
Make the right reports
Just as important as knowing how to read the data obtained, in order to subsequently interpret it, is to generate reporting tables that are simple, efficient, and useful. The idea is to define, for the objective that has been set, the relevant metrics and make them understandable.
Improve and optimize your site
As a web analyst, you will have to draw your own conclusions and suggest pertinent changes. Experiments and content tests are a good idea to find out which version of your page converts the most.
In short, web analytics is vital to evaluate the behavior of users who access your website and direct your digital marketing strategy toward the objectives of your brand.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site
Thank You For Reading Discover Any Traffic Sources Through This API
Also published on Medium.