Nobody can doubt since we are facing the fourth industrial revolution, the one that precipitates the convergence between digital, physical and biological technologies, when only three decades ago the previous one took place, that of the PC and the Internet.
This does not do more than indicate us the vertiginous rhythm with which is taking place the events and the technological changes and we can be sure that this rate is not going to descend, but rather the opposite, each time will reach a greater speed.
Tech around our smartphones
A clear case of this speed of change that we have been talking about is the technology that develops around our smartphones, of which we are all users. There are few who are still adapting to 4G technology, or what are between 3G and 4G, when 5G technology is already calling our doors.
Ending proffesions?
This will be, at least that’s what they say, the one that will end radically with many professions and sectors of the labor activity, but, as usually happens in these cases, where one door closes, another opens, and there are few who are living this digital revolution as a real opportunity for improvement in their lives, in their social status and in their purchasing power. These are professionals who are specializing in Big Data, Artificial Intelligence, the Internet of Things, Smart Homes, 3D Printing or Autonomous Cars, among other things, those with the best opportunities to position themselves for the future next.
Digital Marketing today
Companies, to be as best positioned as possible from this moment, can not but rely on the tools that the digital medium gives us to scale it, as it is more than proven that only those who manage to appear in the top positions of the listings that Google and other search engines offer their users will be able to survive and progressively adapt to everything that is to come.
The Global Information Technology Global Report of the World Economic Fund shows the only possible way for companies to carry out digital transformation. To do this, it is mandatory to trust in a good marketing agency Barcelona, since this city is a clear reference in this type of companies dedicated to online marketing, also specialized in ads on Google, and you can also find the adwords agency price most competitive market.
Since we are convinced that digitalisation is the key to having any possibility of being part of the business future, regardless of the sector to which it belongs, we must ask ourselves in what situation Spanish companies are currently.
Spain does not want to fall behind: what to do?
According to the main experts, Spain has a lot of work to do to avoid falling behind, and much of the blame lies with the economic crisis that we have suffered in the last decade, which barely lets small businesses breathe enough to invest in technology . The problem is that it is, as they say, the whiting that bites the tail, because without investment in technology there are no possibilities for growth and without economic growth there are no possibilities for investment.
Big companies, already on the road of digital transformation
It is only the big companies that are launching themselves into the digital transformation that demand the new times and only a few elitists that manage to go one step ahead and begin to prepare now for what is to come. However, 90% of the Spanish business fabric is made up of SMEs and small businesses, so we can get an idea of the position of clear disadvantage in which we are, in terms of competitiveness and digital competence, with respect to other countries .
In our country, the size of companies is being a key value to be able to carry out the digital advance required in the 21st century, and our business model is delaying this process. Another obstacle facing digital transformation in Spain is the lack of qualified employees, who have the appropriate technological and organizational knowledge to make these initiatives thrive.
Cultural barrier
On many other occasions, not only are the lack of resources, although it is still the main reason, but this factor is also added to the cultural barrier, and that Spain has many traditional organizations that simply resist digital change.
The sectors in the national market that are advancing the most are banks, tourism, commerce and telecommunications, among others. Traditional banking has been forced to move forward in this digital revolution due to the appearance, in recent years, of hundreds of highly technological financial startups (fintech) and the threat that reputable companies such as Google or Apple, with millions of loyal customers, decide to offer financial products.