Are you having a difficult time trying to reach your target audiences? You need to know about this API!
The Geolocation API is a built-in API for accessing a client’s device location. But it doesn´t only work for implementing geographic restrictions on your site. Today, knowing your clients´ location is a really helpful marketing tool. It can help you optimize ad targeting or deliver user experiences customized based on the location of your website visitors, you can even create a customer profile based on their location!
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementing marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place.
This allows advertisers to send personalized messages to people depending on where they are in real-time. With geo-advertising, you can get your display and banner ads right into your customers’ hands.
We can define geo-marketing as a strategy and mechanism that provides valuable information that helps in the process of making business decisions using geographical information. The functions of this are to search and evaluate marketing opportunities, analyze things such as location residential areas, and topography, it also analyzes demographic information such as age, genre, annual income, and lifestyle.
That’s why these days many companies are using an Application programming interface (API) in order to obtain data in real-time. With it, you can attract new customers and your business will lead in the market.
Today, one of the most complete IP to geolocation API is IpXapi.
Why IpXapi?
Using their modules you can know where your customers access your website from and customize user experiences based on IP.
Thanks to their Location Module it provides an extensive set of localization data to implement geographic restrictions on your site, optimize ad targeting or deliver user experiences customized based on the location of your website visitors.
With 11 years of constant optimization, the infrastructure behind ipXapi and the IpXapi API has grown to become highly scalable and efficient, currently handling between 2 to 3 billion API requests per day.
Data coverage is growing by the day, with IpXapi currently supporting more than 2 million unique locations in over 200.000 cities across the globe.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.
Also published on Medium.