Are you wondering what is the best way to optimize your company performance? Then, read to the end because here we will talk about data enrichment APIs, 3 tools and why you need them!
As a company manager, you surely have wondered how to get enough data to start a targeted marketing campaign. Surely you already know that the information your potential customers provide is not always valuable. They usually just enter some basic details: name, age and email address. Besides, this information can also be false.
So, there is when data enrichment come on scene. This is also called data appending, and it refers to the process of improving gathered data with relevant context gained from extra sources, is known as data enrichment.
For example, if a username is discovered in an application log, you may retrieve the user’s true name, departmental roles, rights, and so on via a third-party tool. Furthermore, you can also get relevant and valuable information such as the country or time zone where your potential customer lives, his or her age, desires, needs and preferences.
So, How Can Data Enrichment Be Useful?
In a highly competitive environment, more personal information is required to initiate fruitful conversation with the lead and actually give something of value. Higher open, click-through, and conversion rates require precise targeting and customisation, and data enrichment can help you gather all that.
To keep it simple: enhancing your data will expand your marketing campaign options, provide new communication channels, and improve your targeting. Furthermore, cleansing your data with data enrichment tools and email verifiers will keep your enriched list accurate and usable.
As a company manager, you surely know that everything is interconnected: improved personalization comes from enriched data, and personalized outreach leads to better KPIs, sales, and ROI. Thus, data enrichment can help you know about your customer’s preferences and offer a captivating experience for them.
So, in order to help you include some data enrichment tools on your day-to-day running of your company, we will present you now the ones we consider to be the best 3 website categorization APIs available on the adtech world in 2022.
Klazify
Klazify is the best online classification API available right now. This tool gathers internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. Thus, it can also produce an answer using JSON, PHP, or Python.
Its categorization taxonomy, on the other hand, is based on the IAV B2 standard and may be used for 1-to-1 personalisation, marketing segmentation, internet filtering, and more. As a result, Klazify provides a social media scraper, which allows you to obtain a list of links for all of a domain’s social media channels, among other valuable information it can gather.
Leadfeeder
Leadfeeder is a website visitor analytics platform for B2B companies that helps them generate more leads. The application helps businesses discover who visits their website, how they found them, and what they are interested in. It also generates high-quality leads by eliminating bots, ISPs, and other useless traffic.
Thus, the software aids in determining which content is most effective in engaging visitors and then presenting them with the most relevant information and things. This API notifies users of the traffic sources that are bringing target companies to their website, and then tries to provide the information they want.
Clearbit
This is another possibility worth considering. With the Clearbit Enrichment API, your team gets access to all of the data. You can power precise lead scoring and routing, thorough customer segmentation, and reporting that drive outcomes with automated enrichment. It may also add 100+ B2B data points to each account in your target market, such as installed technologies, employee count, revenue, location, contact details, and more.
We have already explained to you why data enrichment is crucial for your company’s growth, and introduced you to the best website categorization APIs available in the adtech world that can help you with that. You only need to include them in your must-have list and put your data to work!